Frank Yang

I am a brand design and experience leader focused on building enduring, consumer-centric ecosystems. I believe the most lasting brands are not just seen—they are deeply felt. My approach centers on the "strategic convergence" of creative vision and commercial marketing, using emotional storytelling and human-centered design to ensure every design choice builds a lasting bond with the consumer. With nearly two decades in the CPG industry, I have navigated global and divisional roles within a large enterprise organization, successfully leading brand transformations for multi-billion dollar portfolios. My category expertise spans Oral Care, Pet Nutrition, Personal and Home Care. I cover the full design spectrum, from brand expression, visual identity systems to complex package development. My success is built on extensive collaboration, aligning multi-functional teams—including marketing, insights, packaging, regulatory, and legal—toward a single cohesive goal. This collaborative approach has been key to managing and scaling iconic, multi-billion dollar brands on a global stage. As a "global citizen," I bring a unique multicultural lens, blending Eastern and Western influences from having lived across three continents and traveled extensively. My diverse range of interests—from food, history, art, design, backpacking and collecting—informs my work, allowing me to embed broad, lived experience into my strategic design solutions.