Frank David Rueda

Lead corporate marketing and commercial strategy for a multi-property hotel chain, driving revenue growth, brand positioning and demand generation through data-driven planning and omnichannel execution. - Owned commercial strategy across key segments (Corporate, MICE, Direct, T&T, Leisure, Sports & Entertainment). - Led high-impact campaigns focused on awareness, demand generation and conversion (paid media, content, partnerships, social media). - Worked closely with Revenue Management using tools such as STR and BeonX (RMS) to optimize pricing, demand and channel mix. - Built and implemented performance dashboards (Power BI) to track KPIs including occupancy, ADR, conversion and ROI by channel. - Developed initiatives to strengthen loyalty and retention while reducing dependency on high-cost distribution channels. - Coordinated cross-functional teams (Marketing, Sales, Revenue, Operations) to maximize profitability across multiple hotels and markets.

Led e-commerce and direct sales growth initiatives (web + contact center), connecting marketing, UX and commercial execution to improve conversion and revenue contribution. - Drove direct channel strategy: SEO/SEM, paid media, CRO and landing-page improvements. - Partnered with contact center and sales teams to increase lead-to-booking performance and follow-up discipline. - Implemented dashboards and KPIs to track demand, conversion, CAC/ROI and performance by hotel/segment. - Supported digital transformation projects to improve customer experience across booking journeys. - Built partnerships and B2B programs to increase participation and sales volume. Tools: GA/GA4, Power BI, Excel, email marketing, reporting.

Led digital product, marketing and commercial strategy initiatives, aligning business objectives with customer experience and performance optimization. - Defined marketing, commercial and operations strategies based on market and customer diagnosis. - Opened and structured B2C and B2B digital channels, expanding revenue opportunities. - Led KPI and performance analysis for teams and campaigns, enabling data-driven decisions. - Coordinated product development and UX improvements for app and digital platforms. - Optimized digital product delivery to improve adoption, usability and business impact. Focus areas: Product strategy, UX, performance, digital channels, business growth.

Supported regional digital growth through advanced reporting, data visualization and performance analysis for Latin America and North America. - Developed dashboards and performance reports to support executive decision-making. - Analyzed digital campaign performance and customer behavior. - Delivered market and customer diagnosis to optimize digital strategies. - Enabled commercial and marketing teams with actionable insights for optimization. Focus areas: Analytics, dashboards, performance management, business intelligence..

Development of reports and visualization boards for optimal decision-making and performance analysis of the digital campaigns results of Latin America and North America. Market diagnosis and customer understanding.

Led international market research and global supplier partnerships for medical services, driving revenue optimization through strategic commercial agreements. - Conducted global market research to identify high-value medical service providers. - Negotiated and closed more than 100 international commercial agreements with medical suppliers worldwide. - Managed strategic supplier relationships to strengthen service portfolio and geographic coverage. - Supported revenue optimization initiatives through cost efficiency and value-based negotiations. - Acted as liaison between global suppliers and internal commercial teams. Focus areas: International business development, negotiation, supplier strategy, revenue optimization.

Supported internationalization projects between Colombian and South Korean companies, enabling export, import and knowledge transfer opportunities. - Conducted market and industry analysis for companies in the Santander region. - Identified international business opportunities with South Korean partners. - Developed internationalization alternatives including export, import and technology transfer. - Facilitated business connections between Colombian and Korean companies. - Participated in the internationalization project of the coffee sector in Santander, supporting the export of 30 coffee producers to 30 coffee shops in South Korea. Focus areas: International trade, market analysis, business development, export strategy.

Market analysis and diagnosis in order to identify possible B2C and B2B business opportunities and helping the Commercial Management to achieve business objectives and sales goals. I managed the implementation of different digital assets - Social Media Profiles - Website - E-Mail Marketing Strategy.

MBA focused on strategic management, financial decision-making, leadership and digital business models. Strong emphasis on business growth, commercial strategy, organizational leadership and data-driven decision making.

Master focused on commercial strategy, brand management, digital marketing, customer acquisition, retention and business development. Applied strategic frameworks for growth, positioning and sales optimization.