Frank Law

- Direct marketing operations for Western Canada’s largest heavy equipment rental and sales provider, serving clients across construction, industrial, and commercial sectors. - Lead the development and execution of long-term marketing strategies aligned with business growth objectives, including market expansion, brand positioning, and new customer acquisition. - Oversee a team of internal marketers and coordinate with external creative agencies for multi-channel content development across digital, print, and video platforms. - Manage full-cycle website redevelopment, improving UI/UX and integrating CRM and inventory systems to support lead generation and client engagement. - Conduct ongoing industry and competitor analysis to identify emerging trends, pricing shifts, and marketing opportunities, delivering actionable insights to executive leadership. - Manage digital advertising campaigns (Google Ads, Meta, LinkedIn) to maximize ROI and optimize brand visibility in highly competitive markets. - Support national and regional sales teams with customized marketing assets, tradeshow materials, and promotional campaigns. - Develop standardized marketing processes and reporting frameworks to improve performance tracking and team accountability across multiple locations.

- Develop and implement comprehensive marketing strategies to promote our products and construction services. Align marketing initiatives with business goals to drive growth and market presence. - Manage and mentor a dynamic team of content creators, ensuring the production of high-quality, engaging content that resonates with our target audience. Foster a collaborative and innovative team environment. - Oversee the creation, curation, and distribution of compelling content across various platforms, including social media, blogs, and industry publications. Ensure all content aligns with brand messaging and marketing objectives. - Develop and maintain strong relationships with industry stakeholders, media outlets, and partners. Craft and disseminate public releases, newsletters, and other communication materials to enhance brand visibility and reputation. - Conduct market research to identify trends, competitor activities, and customer preferences. Utilize insights to refine marketing strategies and identify new opportunities for growth. - Plan, execute, and analyze marketing campaigns to promote new projects, services, and company milestones. Monitor campaign performance and adjust strategies to optimize results. - Ensure consistent brand messaging and visual identity across all marketing channels. Drive initiatives to enhance brand recognition and loyalty within the construction industry.

- Develop and implement marketing strategies and campaigns to promote products or services for multiple divisions. - Conduct market research and analyze consumer behavior, industry trends, and competitive landscapes to identify target audiences and opportunities. - Create and manage marketing plans, including budgeting, timelines, and measurable objectives. - Manage the overall operation of the e-commerce stores on Wordpress, including landing page update, product catalog management, inventory control, and order fulfillment - Optimize the user experience of the e-commerce stores, ensuring smooth navigation, easy checkout process, and mobile responsiveness. - Utilize various marketing channels such as social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing to reach target audiences. - Analyze website analytics and customer data to identify areas for improvement, such as website performance, conversion rates, and customer behavior. - Create compelling and engaging content for marketing materials, including graphic design, brochures, marketing packages, website copy, blog posts, social media posts, and email newsletters. - Monitor and analyze marketing campaign performance using data analytics tools and report on key marketing metrics, such as website traffic, conversion rates, lead generation, and customer acquisition costs. - Implement and manage online advertising campaigns, including Google Ads, social media ads, and remarketing efforts, to drive traffic and increase sales. - Monitor and respond to customer feedback and inquiries on various marketing channels, ensuring excellent customer service and satisfaction. - Conduct regular competitor analysis to identify strengths, weaknesses, and opportunities for differentiation.

- Organize, create, edit, and publish content across various platforms to engage audiences and achieve marketing objectives. - Plan advertisements across different channels to maximize reach, engagement, and conversion opportunities. - Carefully allocate financial resources to different marketing initiatives, ensuring optimal utilization and alignment with overarching business objectives. - Craft advertisements, tailored to resonate with target audiences and drive desired actions or responses.

- Responsible for planning site designs, functionality and navigations and audience funnels and data capture points - Build wireframes and prototypes to develop well functioned and responsive digital products - Handle all compositions, colors, illustrations, typography, and branding for projects - Develop site content and graphic material - Manage suppliers' products and in-house inventory via API - Create photography and videography visual content for YouTube and Instagram - Identify target audiences and implementing effective marketing strategies - Communicate and maintain relationships with online customers' and marketing agencies

- Create printed and digital visual graphics for promoting public events - Produce video ads for the company's social media and for our clients - Responsible for creating high-level design documentation, storyboards, QA and testing plans - Construct and manage multiple events' website - Design logos, banners, editing infomercials, and executing ad-hoc duties assigned by the supervisor