frank horan

client acquisition manager

About

Sales and Marketing Professional with more than 20 years of experience and success in consultative sales and partnership marketing. I'm very interested and open to new employment or contract opportunities. Proven ability to: build and enhance new and existing sales territories; penetrate untapped market opportunities in order to maximize sales and enterprise profits; develop effective lead generation programs and initiatives; qualify sales leads and acquire new accounts; strengthen customer relationships and loyalty, improve retention rates: and train and empower associate sales and marketing staff. Accomplished team leader and strong communicator with demonstrated track record of success.

Country

united states

City

carlsbad

Industry

marketing and advertising

Skill

problem solving, new business development, business to business sales, relationship building, consultative sales, strategic business planning, marketing and promotion, training and mentoring, customer retention, account management, management, sales, marketing strategy, lead generation, customer service, marketing, customer relationship management, sales management, advertising sales

Experience

account executive

los angeles times

1984-7 - 1999-12 · 15 yrs 6 mos

* Business to Business advertising sales * Presented all products in LA Times portfolio to prospective clients * Maximized sales with strong relationship building * Responsible for growing territory ad revenue by over 725% * Launched successful Mexico Directory for penetrating northern Baja resorts, resulting in new recurring ad revenue * Responsible for overseeing National Accounts along with top advertising agencies

client acquisition manager

secure storage designs

2012-3 - Present · 14 yrs 7 mos

* Represent company and services to meat and produce companies throughout Southern California. * Developed effective lead generation program and initiative * Consult clients to determine best possible storage solutions * Market all Warehouse Storage Racks and other Materials Handling products to potential clients. * Acquired over 35 new clients for more than $1 million in gross sales revenue.

account executive

living in style magazine

2010-7 - 2012-12 · 2 yrs 6 mos

* New Business development and relationship building * Business to business consultative advertising sales * Presentations to prospective clients * Hosted trade show promotional booths * 68 new client contracts * 85% contract renewal rate * Seven time Salesman of Month winner

territory account manager

the san diego union-tribune

2008-8 - 2010-7 · 2 yrs

* Responsible for business to business consultative advertising sales * Marketed full suite of Union Tribune products: newspaper, direct mail and internet to prospective clients. * Maximized product sales with strong relationship building * Oversaw client appreciation programs and events * Originated over 100 new contracts * Consistently exceeded quarterly and annual sales goals * Track record for originating new business from prominent discontinued client advertisers

partnership sales manager

san diego zoo global

2000-1 - 2008-7 · 8 yrs 7 mos

* Originated corporate partnership marketing opportunities for The Zoological Society of San Diego * Developed relationships with partner advertisers and sponsors * Supervised and hosted advertiser appreciation events * Increased ad revenue by 700% between 2000 and 2009 * Designed and implemented successful Hotel Partner Co-Op Advertising Program * Launched Zoo Map Insert Program generating over $500 thousand in new recurring ad revenue * Responsible for delivering over $2.2 million in gross advertising revenue during tenure with San Diego Zoo