Frank Bertenburg 🇪🇺

𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: Boost international turnover by defining strategy and implementing structures, teams and processes. Founded in 1999, Scaleway, the cloud of choice, helps developers and businesses to build, deploy and scale applications to any infrastructure. Located in Paris, Amsterdam and Warsaw, Scaleway’s complete cloud ecosystem is used by 25,000+ businesses, including European startups, who choose Scaleway for its multi-AZ redundancy, smooth developer experience, carbon-neutral data centers and native tools for managing multi-cloud architectures. With fully managed offerings for bare metal, containerization and serverless architectures, Scaleway brings choice to the world of cloud computing, offering customers the ability to choose where their customer’s data resides, to choose what architecture works best for their business, and to choose a more responsible way to scale.

𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: Restructuring the online printing business following the departure of the management committee • Managing the printing business in France in coordination with the head office in Italy • Reorganisation of production with the aim of increasing efficiency -> renewal of machinery, overhaul of production processes, focus on large formats • Management of the restructuring process during the COVID crisis -> implementation of the PSE (employment protection plan) and retraining of employees (50% of the workforce), management of social partners and labour inspection, negotiation of supplier payment terms 𝗥𝗲𝘀𝘂𝗹𝘁: Preservation of the company during the COVID crisis despite a 90% drop in revenue

International business development for start-ups and companies looking for new growth drivers

Direct management of 10 people, 11 international subsidiaries, turnover €160 million/year 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: Boost international turnover by defining strategy and establishing structures, teams and processes that interface between head office and subsidiaries • Analysis and improvement of processes between centralised HR, finance, product and support departments and subsidiaries -> reduced response times and improved internal and external customer satisfaction • Implementation of Sales & Marketing teams -> recruitment and training of 5 local managers • Creation and management of an Inside Sales/Telesales team -> support for customers in countries without subsidiaries • Management of a centralised communications team serving subsidiaries -> increased visibility for OVH abroad 𝗥𝗲𝘀𝘂𝗹𝘁: 30% steady growth in turnover over 6 years

Direct management of 7 people; budget of €16 million, major distribution channel accounting for 45% of turnover 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: Manage and develop the Online Marketing department with the goal of acquiring 35,000 customers/month in a context where there had been no direct manager for over a year • Reorganisation of the department's structure and work processes -> increase in employee satisfaction • Design, planning and implementation of strategies for the development of online sales in France, Germany, Austria, the United Kingdom and Spain -> overall increase in sales • Coordination of projects with the SEM support team based in Romania and other Online Marketing Directors in France, the United Kingdom, Spain and the United States -> reduction in costs 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: 47% growth in turnover; 46% reduction in costs

𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: Design, launch and operate the Magasino e-commerce site • Definition of the business plan and business model, search for financial partners -> Banque Populaire • Implementation of technical and logistical infrastructure -> IT, CRM, procurement, after-sales service with storage platform prior to delivery to the end customer • Development of the trilingual e-commerce site -> features, design, navigation, payment 𝗥𝗲𝘀𝘂𝗹𝘁: e-commerce site viable from year 1

𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: Identify and convince foreign companies wishing to set up in France to establish themselves in Vaucluse • Prospecting for international investors in the cosmetics, food and logistics sectors -> mailings, trade fair stands, telephone calls, acquisition and advice • Assistance with business creation -> development of business plans, access to financial aid, coordination of partners including the Chamber of Commerce and Industry, solicitors and banks for the establishment process 𝗥𝗲𝘀𝘂𝗹𝘁: Establishment of three foreign companies with the creation of 40 direct jobs

Co-creation of the start-up yagma.com, acquired by ProMarkt (Kingfisher Group), a retailer of consumer electronics products with 93 stores, annual turnover of €950 million and 3,500 employees 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: Find an investor for the young start-up yagma.com, then ensure growth and profitability through online and offline marketing activities • Development of the B2B and B2C business plan for the start-up's evolution • Search for and negotiation with potential investors in a tense context linked to the bursting of the internet bubble • Developing and implementing all traditional and online marketing activities • Coordinating actions with the purchasing, sales, IT and finance departments • Conducting market research to improve the product offering and the effectiveness of the website 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: Won the Kingfisher Group as an investor; profitability achieved after 2 years vs. 3-year target

Leading communications agency, client budgets €2.6 billion/year, 2,200 employees 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: Manage and develop national and international clients through marketing and communications services • Implementation of operational actions: TV, press, sales pitches, PR, direct marketing, catalogues and brochures, Internet, sponsorship, events • Coordination and integration of agencies in the BBDO international network 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: Creation of two e-commerce brands and relaunch of three other brands; Best agency performance in terms of profitability per client

Leading communications agency, client budgets €1.8 billion/year, 1,600 employees 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: New customer acquisition by deploying integrated communications strategies • Development of 360° communications strategies by integrating various specialists from the Grey • Implementation of operational actions • Creation and management of the training centre ‘Grey Academy’ 𝗥𝗲𝘀𝘂𝗹𝘁: Successful launch of Bank 24, Deutsche Bank's direct banking arm, with the acquisition of 70,000 new clients in 9 months