Frangelica Liang

In charge of business and talent development of Ogilvy Group in Guangzhou. Major clients include international & local companies, not only Fortune 500s & category leaders, but also SMEs & start-ups. What matters most is not the dollar size, but bringing positive impact and influence to people and the world's long term development and happiness.

Lead Ogilvy PR Guangzhou team providing professional PR counseling service to international and local clients. Specialty on marketing counselling, integrated communication strategy & planning, campaign/project planning & management, content@social, research & insights, crisis management, media training, etc.

- Final position as Marketing Development Manager in charge of 4 functions: Horeca Channel Development, Merchandising Development (incl. retail media planning), Organization Development (career path & training), and Management Trainees. - 3 years plus Brand Management in Kent and 555, from brand planning, campaign planning and implementation, new product development, consumer research and insights, to brand tracking. - 1 year Merchandising Manager, devloping retail solutions for different channels. - 3 years plus in Trade Marketing incl. more than 1 year as national Channel Executive managing sales forecast & inventory health in 39 cities, and southern China CNTC/CTIEC account management. - 7 years experiences working with agency. - Led 2005 "View Suspended, the Art of F1" campaign and won 3 gold and 1 silver awards in PMAA, and "Diamond Awards for Best Pratices in Marketing".

Assist HK team to implement all media activities for client incl. Boeing, FedEx and SSMC.