Fran Burns

Leading strategic agency development and revenue growth across digital, programmatic, print, partnerships, events, and diversified revenue streams for all Hearst brands. Responsible for managing key agency relationships, including Publicis, Havas, and IPG, to drive commercial success and long-term partnerships.

Leading strategic client direct development and revenue growth across digital, programmatic, print, partnerships, events, and diversified revenue streams across the Hearst portfolio . Responsible for managing key health and wellness client and agency relationships to drive commercial success and long-term partnerships.

Key Responsibilities: • Identifying, masterminding and bringing to life high-value, creative and complex partnerships that create the opportunity to grow and acquire new customers in new, bigger or better ways within an e-commerce environment. • Creating and managing outside-the-box media partnerships, using reactive and proactive outreach to pitch and grow a diverse portfolio of creative and big brand partnerships. • Negotiating highly complex partnership deals. • Proactively winning new business and owning the execution and launch of these deals while taking an entrepreneurial approach to improve the effectiveness of partnerships once live. • Developing strategic alliances and best in class relationships at all levels for the mutual benefit of all parties. Setting up new systems and processes for more streamlined and efficient ways of working. Key Achievements: • Established a high calibre and extensive pipeline of big-name clients from scratch in a short period of time. • Negotiated multiple partnerships down to sub-50% of initial offer. • Identified new ways to make partnerships that were out of reach achievable and introduced new concepts to the company. (Influencer, Media and corporate partnerships) • Implemented systems and processes to streamline business efficiency and internal communication.

Key Responsibilities: • Managing entire operational facets of the company and providing one-on-one marketing and mindset coaching to entrepreneurs, personal brands, content creators and people managers in corporate roles through group programmes, app, memberships, courses and mentorship programmes. • Facilitating individuals in strategy planning and becoming more productive and supporting their personal and business growth through products, programmes, and mentorships as well as hosting a successful podcast, currently approx. 350 episodes, to bring in consistent leads. • Utilising various tools - ‘enneagram’ for personality profiling on individuals leading the business and accordingly preparing models/programs to support personal and professional growth. Key Achievements: • Established a consultancy business from scratch into a profitable company, working closely with various start-ups and personal brands valuing up to seven-figure businesses and corporate clients such as Rightmove.co.uk and the NHS. • Increased average client annual revenue by 150% by creating and expanding email marketing, content marketing, relationship based sales outreach and social media presence. • Enabled clients to expand businesse revenues by launching new programs and recommending marketing plans and revenue generating ideas.

Key Responsibilities: • Administering a portfolio of key company accounts across print, digital and creative partnerships, involving high-profile clients including Dentsu - Government, Camelot, Jaguar Land Rover, IKEA, Philips. Mindshare - 3Mobile, Barclays, Ford, Volvo, Unilever. Wavemaker - Vodafone, Netflix, L’Oréal, Huawei, Coral, Cunard, and The7stars - Sandals. • Employed exceptional interpersonal skills, whilst negotiating multi-million-pound agency deals for major west end agencies. Steered efforts towards increasing market share, maintaining yield, profitable partnerships and creating engaging sales stories by performing extensive research and managing data (Neilson/Addynammix TGI/NRS). • Creating and delivering portfolio presentations to large agency/client groups with the aim of driving further business growth. Liaising with cross-functional teams on various business aspects, involving production, marketing and editorial. Key Achievements: • Successfully managed company annual revenue of approx. £4M and boosted revenue by approx. 400% in a very saturated market. • Recruited by CEO as part of an award-winning team of three, transforming business into a major contender in the quality market. • Brainstormed and presented robust ideas across all areas of the business, driving share growth across key agencies and clients. • Nominated three years in a row and won commercial team of the year award for consistently overachieving monthly, quarterly, and annual KPIs.

Responsible for managing and negotiation of all magazine sales across top tier west-end agencies. Assumed accountability for a total portfolio of 31 magazines as senior account manager and also launching and overseeing eight new Ultra-travel and Telegraph Food & Drink magazines as Advertising Manager.

Recruited for managing business development, relationship building, and account management functions across all major west-end and independent agencies. Successfully managed a portfolio of key accounts, while working as a client direct business development manager for fashion, tech, and beauty categories.

Headhunted for business development and client relationship management to director/board level. Provided cross-platform creative solutions for clients in the finance industry, supporting them in driving business growth.

Oversaw business development, client relationship, and account management aspects.