Francoise Bezzola

Public Relations Communication @ Contrôle Officiel Suisse des Chronomètres (COSC)

About

Experienced marketing leader with extensive background in the luxury industry. Brand equity creator through high-end yet disruptive contents.

Country

Switzerland

City

Neuchâtel

Industry

Luxury Goods & Jewelry

Skill

Storytelling, Digital marketing, Teambuilding, Strategic vision, Creative mindset, Marketing effectiveness

Experience

Public Relations Communication

Contrôle Officiel Suisse des Chronomètres (COSC)

2024-11 - Present · 1 yr 11 mos

Public Relations Communication

Time to Watches

2023-12 - Present · 2 yrs 10 mos

Head of Content creation

Geneva Watch Days

2020-3 - Present · 6 yrs 7 mos

Chief Marketing Officer

Ulysse Nardin

2017-10 - 2023-1 · 5 yrs 4 mos

Le Locle

Ulysse Nardin was part of the Kering Group until 2022. Head of Advertising, PR, Events, Sponsoring, Influencers, Digital marketing & Visual Merchandising. Member of the Board, reporting to the global CEO. Mission: relaunch Ulysse Nardin as a leader amon Swiss Watch Manufactures. Increase sell out by 30% by 2023. Implement a full marketing strategy at 360 and drive subsidiaries to execute it.

VP Marketing North America

TAG Heuer

2015-3 - 2017-10 · 2 yrs 8 mos

New York, New York, États-Unis

TAG Heuer is part of the LVMH Group. Reporting to TAG Heuer North America President and CEO. Mission: Reposition TAG Heuer in its key market as "The luxury Sport Brand": start new collabs, set up consistent media planning and develop event marketing strategy.

VP Communication (HQ)

TAG Heuer

2007-9 - 2015-2 · 7 yrs 6 mos

Suisse

Head of PR, Events, Ambassadors, Sponsoring, Heritage. Member of the Board, reporting to the global CEO. Mission: Shift the brand image from premium brand to luxury brand through a new and refined brand content.

VP Communication (HQ)

ZENITH Watches

2002-9 - 2007-8 · 5 yrs

Suisse

Zenith is part of the LVMH Group. Position : Hired to report to VP Marketing and promoted as board member in 2004. Mission : Bring Zenith image from a movements’ supplier to a niche luxury watch Manufacture.

International Communication Manager

Versace

1999-2 - 2002-8 · 3 yrs 7 mos

Milan

Position : Reporting to product category Director, in charge of watches and jewellery within the Versace Group. Mission : Leverage Versace brand awareness to sell out watches and jewellery.