Franco A. Cella

Argentina • Lead the commercial expansion of REDRAGON in key Latin American markets, developing country-specific strategies. • Manage key accounts (distributors, wholesalers, sellers, and retailers) across online and offline channels, consolidating strategic relationships and positioning the brand as a preferred technology partner. •Implement regional sales and marketing campaigns focused on eCommerce, retail, and wholesale channels. •Strengthen commercial relationships with sellers and distributors in Mexico, Peru, Bolivia, Ecuador, and Central American countries. •Develop commercial plans by country, optimizing margins and adapting the offer according to the market. •Coordinate product trainings and presentations for commercial teams. •Represent the brand at key events in LATAM, regional fairs, and B2B activations. •Collaborate with marketing, product, finance, and logistics teams to improve processes and ensure efficient execution. •Drive specific actions for key dates such as Buen Fin, Black Friday, and back-to-school campaigns. Skills: Key Account Development · Business Development · LATAM Markets · Google Workspace · ClickUP · Client Relations · Distributor Management · Marketing · Statistical Data Analysis · Product Launches · Data Analytics · Strategic Planning · Strategic Negotiations · Sales Presentations · Executive Relations · Market Analysis · Relationship Building · Sales Strategy · Account Management · Digital Media · Commercial Management · Consultative Selling · Infor ERP · Negotiation · Import/Export Operations · International Trade · Analytical Skills · Sales Management · B2B · Sales & Marketing · Business Growth · Fast-Moving Consumer Goods

Key Account Manager – Aiper | Latamly Group 2024 – Present | Latin America Responsible for managing and developing the Aiper business across Latin America, driving regional expansion and strengthening the brand’s presence across key sales channels at Latamly Group. Key responsibilities: Manage key accounts and develop strong, long-term relationships with strategic partners. Support the expansion of the brand across new markets, clients, and distribution channels. Plan and execute commercial strategies focused on sustainable business growth. Monitor sales performance, inventory levels, and product rotation to optimize results. Coordinate with internal teams including sales, marketing, product, and operations. Contribute to improving brand positioning and overall market competitiveness. Focused on business growth, market development, and building strategic partnerships across the region.

Key Account Manager LATAM – PXN Mexico, Peru, Ecuador, Bolivia, and Central American countries – Present • Development and execution of commercial strategies to position PXN in key LATAM markets. • Comprehensive management of strategic accounts across retail, e-commerce, and wholesale distribution channels. • Negotiation of commercial agreements, purchase planning, and client-specific sales targets. • Analysis of sales, sell-through, inventory levels, and pricing to support tactical decision-making. • Coordination of marketing campaigns and local activations to drive brand awareness and sell-out. • Training of sales teams and providing technical/commercial support to clients. • Implementation of joint initiatives to enhance product visibility, in-store execution, and portfolio conversion. • Monitoring of competitors and identification of growth opportunities by country and channel.

Member of Latamly Group, focused on building commercial ties and bringing leading sales brands closer to customers. Currently working with JACKERY, a California-founded pioneer in solar generators, one of the top sellers worldwide and leader on Amazon USA.

https://latamly.com/

Jan 2022 – Aug 2022 • Commercial management of key accounts and planning of promotional activities. • Assembly, configuration, and installation of cryptocurrency mining equipment, especially Ethereum RIGs. • Setup, commissioning, and maintenance of ASIC and GPU systems for intensive mining operations. • Technical consulting for clients and integration of customized solutions for mining operations.

SUBPROGRAMA “EMPRENDIUM” JOVENES DEL CENTENARIO | Agencia Córdoba Joven Co-Founder KITESURFVIVE |Desarrollo y gestion de Emprendimiento de Indumentaria, creada a partir de materiales reciclados. https://www.instagram.com/kitesurfvive/

FREELANCE - Marketing Digital | Community Management [2018] Community Managment para empresa de MEXICO. Amaretto Agencia. Responsable de la gestión de la presencia en redes sociales, de cuentas de clientes. Con la misión de construir, sostener y mejorar el vínculo con el público. Monitoreo, Respuesta, Difusión, Branding, Análisis. [2016-2018] Creación de campañas de marketing en medios digitales Manejo de herramientas necesarias para lograr excelentes resultados en Internet. Planificación de estrategia a cada rubro. Análisis de resultados y corrección de datos para un mejor rendimiento económico de la publicidad. GOOGLE ADWORDS E-MAIL MARKETING REDES SOCIALES SEO Manejo de herramientas necesarias para lograr excelentes resultados en Internet. Planificación de estrategia a cada rubro. Análisis de resultados y corrección de datos para un mejor rendimiento económico de la publicidad.​