Francis Mercier

Deep Root Records is an NYC based label that has generated over 50 Million Streams from its signed Masters. Its releases are frequently featured on Spotify and Apple Music's biggest editorial playlists, and chart amongst the Top 10 of the Beatport and Traxsource House, Deep House, and Afro House charts. The label's tracks have been supported by the likes of House Music Legends Pete Tong, Roger Sanchez, Erick Morillo, and by crossover stars such as Tiesto, David Guetta, Diplo, Skrillex, Dillon Francis, Major Lazer, and Oliver Heldens. Deep Root releases have received worldwide radio play on BBC Radio 1, Sirius XM, Radio FG, Radio 538, as well as coverage from renowned publications such as Dancing Astronaut, Mixmag, DJ Mag, YourEDM, and others. The label’s Synchronization & Licensing department allows for artists of all genres to explore a new avenue for exposure and profit by securing placements in movies, TV shows, advertisements, video games, and more. Some examples of past placements have been with Vogue, Spotify, Under Armour, Nike, Steve Madden, Rimmel, L’Oreal, and Netflix as seen in Deep Root’s Licensing EPK and Licensing Reel. Deep Root’s engagements don’t end with releases and syncs. Its event production department takes pride in booking its artists at top-rated venues worldwide. Past label showcases took place at prestigious venues such as Marquee, LAVO, Shimanski, Output, Space Ibiza, and have included world-renowned talents such as Kenny Dope, Roger Sanchez, Ferreck Dawn, EDX, Offaiah, Franky Rizardo, and Yves Larock, in addition to its artists Francis Mercier, Dean Mickoski, Cossy, and others. Deep Root also brings its particular New York House stylings to cities all around the globe with showcases in Paris, Munich, Belgrade, Miami, and San Diego. Pre-Covid, the label held its weekly series Deep Root Sessions at NY’s coveted Public Arts.

NY based marketing, event planning & public relations company, directing 10+ venues (including several rooftops and nightclubs such as Skyroom, Cellar Bar, Touch, Empire Hotel Rooftop), organizing 50+ corporate events per year and providing event planning services to companies such as MTV, Esquire Magazine, and Fashion TV.