Francisco Toscano Silva

→ I create marketing plans and campaigns to promote films and explore commercial space; → I study the customer journey and consumer experience; → I analyse the performance of each cinema and region daily and evaluate audience figures at a national level; → I book films and trailers for screening in 30 cinemas (220 screens). I also book trailers and advertisement for the corporate TV channel, as well as create news and press releases. → Achievements: ▸Developed a strategic digital vision, revamped the style of messaging, content and communication, resulting in the growth of our digital community (in Facebook, from 120,000 to 160,000). ▸Also, in 2023, I was responsible for the cinema booking strategy management during one of the highest box office revenue years in Portugal.

→ Criei planos de marketing e campanhas para promover filmes e explorar espaço comercial; → Estudei a jornada de compra e de experiência do consumidor; → Analisei diariamente a performance de/e por cinema, por região, e avalio números de audiência a nível nacional; → Programei filmes e trailers para exibição em 30 cinemas (220 salas); → Criei programação de canal corporativo, notícias e assessoria. → Conquistas: ▸ Criei uma visão estratégica digital, alterei o discurso, conteúdo e forma de comunicar, aumentando a comunidade digital nos canais (no Facebook, crescimento de 120.000 para 160.000); ▸ Em 2023 fui responsável pela estratégia de programação de salas de cinemas num dos melhores anos de receita de bilheteira de cinema em Portugal.

→ Managed physical and digital campaigns for each WB title; → Conducted digital promotion of international marketing and advertising for each WB title; → Managed partnerships and sponsorships to increase brand and product presence. → Campaign examples: ▸In-theater activation for The Conjuring 2; ▸Imagined and created special pre-sale tickets for Fantastic Beasts; ▸Imagined and designed physical preview invitations for our titles; ▸Developed and created a "fake" newspaper cover for the release of Sully; ▸Created localized Wonder Woman bracelets for International Women's Day.

→ Being key account manager and contact of clients, I developed strategic marketing and communication plans, managed budgets and campaign results, analyzing digital KPIs and generating reports; → Also, I created content for digital channels (Facebook, Instagram, YouTube, X) to increase brand presence. → Clients: ▸Lifestyle - Bacardí, Sunquick; ▸Consumer goods - Calvé, Hellmann's, Guloso, Ben & Jerry's; ▸Entertainment - Sport TV.

→ Managed and created editorial content for a monthly schedule; → Analysed the editorial market and trends across various perspectives (social, political, economic and cultural); → Wrote various articles, columns and reports on cinema, music, literature, digital gadgets; → I also conducted interviews with major key figures of the portuguese cultural world from music and politics to cinema, television and literature.

For Total Film magazine: → Team management (10 journalists); → Key functions of general management, planning, assigning, editing and overseeing. Managed editorial content, partnerships and sponsorships to increase brand presence; → Analysed the editorial market and industry trends to meet national needs.

For Premiere magazine: → Team management (10 journalists); → Managed all planning, assigning, editing, as well as the creation of editorial content, in coordination with the Marketing Dept; → I also promoted the magazine and the brand in the media (on TV at Sic Radical, Canal Q and TVI News).

→ Communication, Image, Advertising, and Marketing; → Journalism (Agency, Print, Radio, Television, Digital); → Press Relations and Public Relations.

→ Photographic Technique (Prof. Nuno Teixeira-Lopes, 2014); → Composition (Prof. Rui Luís, 2014); → Studio (Prof. Rui Luís, 2015).