Francisco Romero Conde

Founded and lead a strategic advisory platform focused on helping companies expand markets, strengthen operations and scale IT-enabled growth across Europe and Latin America. I work with founders, CEOs and leadership teams on market expansion, operating model design, turnaround situations, cross-border growth and execution discipline, with particular strength in technology-driven businesses. My work combines strategic clarity with hands-on operational leadership in areas such as IT services, software-enabled business models, nearshore structures, go-to-market support, business restructuring and growth execution. Current engagements include innovation and technology-driven initiatives, complex systems integration projects, data-driven services and advisory work related to operational scaling and international market development. Avigora brings together my background in international business, IT market development, operational leadership, turnaround execution and growth strategy to help companies move from opportunity to structured execution.

Led the transformation of a local healthcare technology company into a regional operation across Colombia, Ecuador, Central America and the Caribbean, reaching cumulative sales near USD 16M. Directed complex project portfolios exceeding COP 45B, coordinating cross-functional teams of 100+ people across client organizations, suppliers and internal operations. Built and managed execution in highly regulated environments, ensuring traceability, audit readiness and compliance under frameworks such as ISO 13485 and local health-sector regulations. Strengthened regional delivery capabilities by aligning operations, stakeholder management and execution discipline across multiple countries and high-impact projects. Positioned the company for scale through stronger operational control, structured execution and leadership of large multidisciplinary teams in demanding service environments.

Founded and led a consulting firm focused on helping SMEs and mid-sized companies unlock growth through innovation, technology projects, funding strategy and turnaround execution. Structured innovation and technology-driven growth initiatives, supporting clients in project design, funding acquisition and execution advisory across areas such as waste-to-energy, healthcare SaaS and industrial development. Selected engagement: served as Short-Term Consultant on a World Bank-supported project, designing a technical and financial viability assessment model for bio-conditioning plants in an initiative valued at approximately USD 100M. This work built on the type of international technical-financial modeling experience already reflected in my background. Led high-impact turnaround and restructuring engagements for companies facing severe liquidity constraints, combining financial stabilization, creditor negotiations and strategic business repositioning. Acted as crisis CEO in selected cases, helping companies not only restructure financially but also redefine strategy, restore execution capacity and open new commercial pathways under highly constrained conditions. At OXYMET, supported business reorientation during a period of major financial stress, contributing to the company’s qualification as a supplier to Unilever. At Manufacturas DELMYP, supported financial restructuring and strategic repositioning toward new growth segments, including camping and specialized equipment markets.

Led the full IT services and ERP operations of the company, overseeing pre-sales, delivery, support and capacity management across a team of approximately 50 technology professionals. Transformed an underperforming ERP implementation practice into one of the most competitive teams in São Paulo, achieving approximately 150% revenue growth and operating margins close to 60%. Directed the delivery of more than 20 ERP projects for multinational clients, strengthening execution discipline, service quality and operational consistency across industrial and service sectors. Built stronger service operations through process improvement, delivery control and SLA-driven management, significantly reducing active support cases from roughly 950 to fewer than 35 through ticketing and workflow automation. Expanded the company’s execution capabilities by launching an internal software house and supporting the development of proprietary solutions, combining services growth with innovation and operational scalability.

Led the expansion of Memory Card Technology across Latin America, opening and developing key markets including Colombia, Argentina and Mexico. Built the company’s regional commercial presence from the ground up, developing channels, customer relationships and operating structures across multiple countries. Managed business growth and cross-border execution in highly competitive markets, successfully positioning the company against significantly larger players, including Kingston Memory Products. Combined business development, market-entry strategy and operational leadership to scale the company’s footprint and strengthen regional performance.

Was selected to lead the turnaround of Memory Card Technology’s California manufacturing operation during a critical period for the business. Successfully restored the plant’s performance after several years of losses, bringing the operation back to profitability and improving gross margin through stronger operational discipline, management focus and execution control. Later led the closure of the California plant following the acquisition of Memory Card Technology by Dataram, managing a complex transition aligned with the new ownership structure and the consolidation of manufacturing in New Jersey. After the transition, returned to Latin America and continued supporting regional business activities in Colombia, Mexico and Argentina before moving on to the next stage of my career in Brazil.

Started my international career with Memory Card Technology in Germany, after leaving Volkswagen, and later completed training in Denmark before being assigned to Latin America. Led the company’s early market development efforts in the region, opening operations in Colombia and helping establish the commercial foundations for future expansion in Latin America. Developed first-hand experience in European business environments while building cross-cultural operating capabilities that later became critical in international market expansion and regional leadership roles. Contributed to channel development, customer acquisition and market-entry execution in highly competitive environments, laying the groundwork for broader regional growth.

I was the leader of a 4 people team. Our mission was to develop in house systems for the needs of the marketing department. I worked also a in the implementation of the first microsystem ERP for car dealers in the SEAT sales organization.

Maestría en Administración de empresas enfocada en negocios internacionales.

Uno de los editores de la revista del departamento de sistemas de la facultad de ingenieria.