Francisco Cordero McNamara

Francisco Cordero McNamara

Marketing Strategist responsible for launching Bluey’s new mobile game @ Halfbrick

About

Living the dream at Halfbrick Studios, where we create games that players remember with joy and nostalgia. Every day is about tackling big challenges, thinking boldly, and collaborating with extraordinary colleagues and partners who share our passion. Proven business leader with deep experience across the US, Europe, and APAC, and a track record of driving more than $1B in revenue. My expertise spans SaaS, marketing, entertainment, eCommerce, Joint Ventures and sales leadership—always with a focus on building high-performing teams, scaling innovative business models, and creating long-term impact. Over the course of my career, I’ve had the opportunity to help shape industries at pivotal moments: - Pioneered original social media productions at Bebo, then one of the world’s top three social platforms (later acquired by AOL Time Warner). - Served as VP, APAC Social & Communication at AOL Time Warner (ICQ, Bebo, Music, Commerce...) - GM & Head of Strategy, North America for a leading mobile technology company directly competing with Facebook & Google for long term, global strategic partnerships. - Built the global vision, strategy, and team for Pocketmath, a real-time programmatic advertising platform that raised two successful funding rounds with Rakuten. - Led as COO/CRO across multiple organizations, including SuperBam (supporting 400+ of the world’s leading creators), Gamelearn (game-based education & learning), TBS Media in North America & many others. - Played a key role in launching Groupon across APAC and contributed to building the media and marketing teams for Yahoo! and MSN in Australia & New Zealand. - Accelerated growth across many small start ups that lead to funding rounds: BeatGrid, Seenthis, Skara, Mother of Pearl, etc... At every step, my driving force has been a passion for evolving business models, empowering diverse teams, and embracing the intersection of creativity and technology.

Country

-

City

United Kingdom

Industry

Computer Games

Skill

Partnerhsip, Strategic Insights, Digital Media, Strategy, Business Development, Start-ups, Integrated Marketing, Marketing, Marketing Strategy, CRM, Mobile Devices, Digital Strategy, Mobile Marketing, Online Advertising, Customer Relationship Management (CRM), Digital Marketing, SALES, Sales Operations, Business Strategy, Strategic planning

Experience

Halfbrick

Marketing Strategist responsible for launching Bluey’s new mobile game

Halfbrick

LinkedIn
2025-4 - Present · 1 yr 6 mos

London Area, United Kingdom

Founded in Australia in 2001, Halfbrick has been on the forefront of the game development industry for over two decades. Our games speak to players in such a compelling way that they still remember them years from now. After many years of developing licensed titles for platforms such as GBA, DS and PSP, Halfbrick started expanding its portfolio with a range of independently released games for downloadable platforms. With the success of Fruit Ninja, Jetpack Joyride, Dan The Man, Halfbrick Sports: Football for mobile or Thrill of the Fight for VR, Halfbrick has catapulted to become one of the most well-known developers in the world. With an awesome team of over 100 of the best people in the business, Halfbrick Studios values its people and strives to provide a creative, rewarding environment where we can pursue our passion for creating great games!

The Big Smoke

Chief of Operations

The Big Smoke

LinkedIn
2024-8 - 2025-4 · 9 mos

New York City Metropolitan Area

The Big Smoke is a leading opinion publisher and full service digital agency. We reach global audiences with targeted content through multichannel strategies & activations.

Sanfrancisco Sydney

Executive & Fractional CRO / COO

Sanfrancisco Sydney

2023-9 - 2024-10 · 1 yr 2 mos

Greater London, England, United Kingdom

The Big Smoke Media Group - New York & London. (August 2024 - October 2024) Digital powerhouse propelling business towards industry leadership by transforming ideas into compelling influential content. Specialities: publishing, editorial, public relations, media buying & planning, web management & design, brand management, social media management, digital marketing, SEO, SEM, copywriting, marketing strategy and PR strategy Hushh.AI (September 2023 - April 2024) First User Data Bank & Wallet bringing “Intelligence as a Service” for user data with a focus on giving customers control, discretion and choice. Hushh develops mechanisms for users to share a broad array of personal data with Brands. We are a user data API company that builds products and solutions to help our users organize, manage and extract meaningful value from their own data, including AI monetization options to turn their data into a financial asset. We focus our time into our hushh partnership ecosystems with trusted brands and developer / data-api ecosystems (Google, AWS, Microsoft, 🍎) that are consumer and developer api first. Our motto is Your Data, Your Business. With hushh, you can monetize your data while prioritizing your privacy preferences if you choose to, allowing your trusted brands to serve you more personalize messages. Our core product experiences include data sharing, personal search, chatbots and human assistants all being powered by the hushh private on-device cloud that enables seamless data sharing & management as a core capability. Mother of Pearl Vodka & Gin (September 2021 - present) Redefining the international spirit market by producing a premium Australian spirits that complements a distinctive Australian lifestyle & youthful feminine appeal. Distilled using Australian premium reserve grapes, this fresh and youthful vodka & gin is soft and rounded on the palate: a fuller mouthfeel and a lingering sweetness of flavor, using only the purest spring water.

Game Strategies

Chief Revenue & Operating Officer

Game Strategies

LinkedIn
2022-5 - 2023-9 · 1 yr 5 mos

At Gamelearn we create state-of-the-art learning video games and simulators for soft skills development. Gamelearn is the world-leading company in soft skills training through video games; a pioneer in the development of game-based learning solutions. With over 15 years of experience, our award winning platform, used by more than 3,000 organisations around the world, sets the standard for the industry. We have revolutionised corporate training by creating the 'game-based learning' methodology. We take learning to the next level by ensuring greater effectiveness of the training by integrating theoretical content of the highest quality, advanced simulators and gamification elements in a unique format. As COO I lead revenue, operations & marketing teams (100 people) across US, UK, EMEA & JAPAC. • Owned sales, marketing and the company P&L. • Responsible for the go to market strategy & opened new offices plan in NYC, London Hong Kong, Singapore and Sydney. • Attracting top leaders across the industry from C-level positions to other vital roles in the organization. • So far grew 2021-2022 revenue 150% YOY & achieved excellence in key operation roles. • Helping build our 3 year strategy with the founding team. • Built the global marketing plan with goal setting, regional initiatives, sales collateral, trade marketing & events.

Tech Nation

Mentor, Advisor & Speaker

Tech Nation

LinkedIn
2020-11 - 2022-11 · 2 yrs 1 mo

Australia

Tech Nation supports the UK’s leading scaling tech companies as they expand overseas. Tech Nation fuels the growth of game-changing founders, leaders & scaling companies so they can positively transform economies & societies. Tech Nation provides coaching, content & community needed to design the future.

SuperBam

Chief Operating Officer

SuperBam

LinkedIn
2020-4 - 2022-5 · 2 yrs 2 mos

United States

SuperBam is a creator-first company and the premiere rights management provider serving 400+ of the world’s top creators, media companies and digital publishers. It is also a channel management company that leverages innovation, technology and strategy to provide unique insights to better monetize content and build passionate audiences. Thanks to the wealth of data we have access to from all the major social platforms, SuperBam has been able to fuel the advertising strategies of countless companies. In its first year, SuperBam helped over 100 companies monetize highly engaged audiences. Today we are the leading monetization platform for digital rights, with the largest content owners in the ecosystem; have grown revenue 250% y/y & work with over 400+ companies.

Geist Investments

Managing Partner

Geist Investments

2016-7 - 2022-4 · 5 yrs 10 mos

Greater New York City Area

Partner in global consulting firm for technology, social and advertising start-ups. Chief advisor for product commercialization; driving both sales revenue and shareholder investment for the following companies: BEATGRID | New York, London, Sydney Audio Content Recognition start up, providing cross-platform exposure data & effectiveness insights (single source, consumer based mobile app). Attribution Category Winner: https://www.i-com.org/data-startup-challenge-2019-overview & Global Research Effectiveness Award: http://www.researchnewslive.com.au/2019/09/12/australians-win-esomar-global-research-effectiveness-award-2019-gold/ SEENTHIS | New York, London Inspired by demand for an effective video solution, we developed state-of-the-art streaming tech. TERSAI CORPORATION | New York, Seattle Contextual targeting data company, with a focus on larger ad buyers through partner platforms: AppNexus, MediaIQ & The Trade Desk. SKARA | London Multiplayer online role-playing game (unreal Engine 4) in the tradition of World of Warcraft. Available for PC on the Steam platform. SKARA has an existing economy, which is at the heart of a multi-award winning eSports video game. CHATAPP | Los Angeles Next generation social chat app. Connect with like minded people around you & see what they are doing within their Moments. Website. HENRY SAIZ | London Award Winning musician/DJ/Composer/Music Producer. Virtual Reality creative concepts lead.

Fundesem Business School

Lecturer, Strategy & Management | IMBA International MBA

Fundesem Business School

LinkedIn
2016-10 - 2018-9 · 2 yrs

Valencia, Spain

Teaching an MBA course in Management & Strategy delivering an integrated framework to help businesses & candidates navigate through today’s real-time information revolution. Helping companies become exponential organizations has become a healthy obsession of mine. Businesses struggle to innovate at the edges and as a result are less prepared to disrupt business models.

Pocketmath

Chief Revenue Officer & CMO

Pocketmath

LinkedIn
2015-5 - 2016-7 · 1 yr 3 mos

San Francisco Bay Area

Pocketmath is the world’s largest mobile programmatic self-serve platform powered by a real-time algorithmic bidding engine. • Built & lead revenue, operations & marketing teams (40-60 people) across US, UK, EMEA & JAPAC. • Owned sales, marketing and the P&L. • Responsible for the go to market strategy & opened new offices plan in NYC, London, Berlin, Barcelona, Milan, San Francisco, LA, Chicago, Mumbai, Singapore and Sydney. • Recruiting top leaders from direct competitors: Mediamath, Rocketfuel, Turn, Millennial, DataXu & Intuit to lead our offices. • Grew 2015-2016 revenue 400% YOY. • Lead the company’s strategic council: pursue long-term initiatives to increase company valuation & report quarterly to the board. • Built the global marketing plan (search, PR and social) with goal setting, regional initiatives, sales collateral, trade marketing & events: IAB, NY AdWeek, Mobile World Congress, Cannes, UGC.

InMobi Advertising

VP & General Manager Global Strategy & Operations | GM Brand Business North America & Australia.

InMobi Advertising

LinkedIn
2011-10 - 2014-9 · 3 yrs

North America

INMOBI is the world’s leading independent mobile ad tech company backed by Soft Bank and Kleiner Perkins. • Managing $100m of revenue, building operations in multiple markets such as the US, Latam, Canada, Europe, and Australasia. Consistently exceeded quarterly targets (on average 120-130%). • Built & Managed the global key account partnerships team out of NY, including Samsung, P&G, and Unilever, securing annual commitments circa De$25m • Developed and chaired global workshops – at HQ level - with brands such as Samsung (Korea/London/Sao Paolo), P&G (Geneva & Cincinnati), Lenovo, Unilever etc to help articulate INMOBI’s differentiation with respect to Facebook, Google, Twitter, iAd… • Managed P&L; working towards EBITDA targets and achieving profitability within 8 months of arriving in the US. (Implementing successful cost control measures whilst ensuring long-term strategic goals). • Secured the largest marketing programs for INMOBI at Cannes Lions, AdWeek and others to significantly lift INMOBI’s profile in the US market. • Founder & Regional Director of the Australasian business Oct 11 Dec 12. Took the business from $0 to $40m making it the fastest growing media digital business in Australasia according to SMI data.

Education

University of Exeter

University of Exeter

LinkedIn

Psychology & Philosophy

1998 - 2000 · 2 yrs
University of Exeter

University of Exeter

LinkedIn

Economics

1996 - 1998 · 2 yrs
Universidad de Cantabria

Universidad de Cantabria

LinkedIn

Economics

1994 - 1996 · 2 yrs

Francisco Cordero McNamara's Contact Information

Email

******@***.com

Phone

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