Francis Eduardo Fernandes

Strategic and Operational Management Managed and strategically directed the digital development division, optimizing systems and driving the evolution of e-commerce (OCC), B2B solutions, and marketplace operations. Digital Projects and Growth Led complex digital projects that resulted in exponential platform growth within two years. Team Leadership Led and mentored a multidisciplinary team—both in-house and outsourced—comprising developers, systems analysts, QA specialists, and technology partners, fostering a high-performance environment. Budget Management Oversaw the digital department’s budget, conducting financial planning, implementing cost controls, and right-sizing teams in alignment with the strategic roadmap. Business Liaison Served as a strategic bridge between technology and business units, ensuring deliverables were fully aligned with company strategy and optimized the digital customer journey. Agile Practices and Continuous Improvement Implemented and reinforced agile methodologies and a culture of continuous improvement, enhancing the performance, scalability, and stability of digital solutions. Critical Operations Support Ensured the continuity of critical operations by successfully integrating digital sales channels with legacy systems and external platforms.

Led the entire operation of the B2B online store for over 13 years—from developing new features and managing marketing campaigns to day-to-day operations. E-commerce Implementation Managed and executed the complete online store launch project, from feasibility analysis and requirements gathering to vendor selection and financial evaluation, including: - Hiring and managing developers - Establishing hosting infrastructure and payment gateways - Adapting to and integrating with the company’s internal processes - Expanding digital presence via social media and optimizing page indexing Internal Process Optimization Developed and implemented internal control frameworks and IT-focused resource-planning initiatives, streamlining critical processes across: - Commercial - Procurement - Inventory - Finance - Human Resources - Information Technology IT and Marketing Project Management Oversaw and delivered strategic internal projects, such as customer-engagement campaigns and intranet application development.