Francette QUADJOVIE-LEFEBVRE KURT

Leading the strategic development, market expansion and commercial performance of DecoClim across Northern Europe, while maintaining regional leadership for the DACH market (Germany, Austria, Switzerland). The role combines European expansion, regional governance and operational leadership, with a strong focus on HVAC distribution, key accounts, and pan-European partnerships. Reporting directly to the Managing Director, the position operates at executive level, bridging strategy, sales, marketing and execution. Key Responsibilities Definition and execution of European growth and expansion strategies (Northern Europe, incl. UK, Ireland, Scandinavia) Continued regional leadership and revenue responsibility for the DACH market Full budget ownership and financial steering (forecasting, investment allocation, performance monitoring) Leadership of international sales strategies in a distribution-driven HVAC environment Management and negotiation of key accounts and strategic distributor partnerships at European level Development and deployment of regional marketing strategies, including product positioning, go-to-market and campaigns Briefing, coordination and performance management of external agencies and strategic partners Market intelligence, competitive analysis and identification of new business opportunities Recruitment, leadership and development of international and regional teams Training and enablement of sales teams and partners to maximize cross-selling, value creation and market penetration Representation of DecoClim at international trade fairs, industry events and executive-level meetings

Reporting to the Managing Director Achieving business goals and revenue targets. Overseeing daily operations, managing budgets, and setting performance objectives. Recruiting, training, and supporting sales members as well as conducting regular performance appraisals. Developing and implementing business, marketing, and advertising plans. Managing internal and external stakeholder relations and negotiating contracts.

- Leading large projects with multiple stakeholders in the field of Market Developpement - Analysing customer activities, customer journey maps - Strategic Planning for Brand Positioning and PR - Workshops: agile management, lean Startup, digital disruption

- Interviews among others Anastacia, Patricia Kaas, Zaz, Ludovico Einaudi, Glasperlenspiel, J. Clegg, Bryan Adams - Articles about Sport, Health, Food, Beauty, Wellness - Book Management Undercover ISBN 978-3-00-031289-2 - Book “…und einige Katastrophen ISBN 978-3-000-37810-2

Planning multi-channel campaigns for Central Europe as well as market growth activities for Germany, Austria and Switzerland Developing a network of contacts within the maintenance engineers, researching new market opportunities Project managing all campaigns from beginning to end ensuring they meet the target objectives Working interdisciplinary with the entire organisation (Product and Supplier Management, PR, SEO, Digital Marketing, Video, Corporate Publishing, Events, Sales) Develop new ideas for effectiveness Reporting campaign results to senior management Working to strict deadlines and KPI’s as set by the Marketing VP Reporting on campaign return on investment and making recommendations Initiator & Editorial Manager of DACH Customer Magazine

- Expansion management, negotiations with investors - Communication requirement definition for the brand Plurièll - Center construction : budget, design, supervision (750 TEURO) - Team recruiting, manage and develop the team - Business development, brand positioning, customer experience strategy - Building cooperations

- Planning implementing management and customer workshops - Developing relations with journalists - Editorial plan, writing and placement of PR articles - Event planning and realisation (150 TEUR – 400 pax) - Participation to international fair trades

- Spotting opportunities for brand growth - Give recommendations for business growth - Management Workshops - Strategic planning for brand & business development - Business monitoring, analysis of sales reports, Customer Journey maps, cooperation with controlling - Innovation, CX

- Serve as a key member of the business development and account management team in helping to ensure commercial success - Develop and deliver compelling presentations and discussions to drive awareness and adoption of storage solutions - Build relationships with wholesale partners and proactively manage wholesale accounts - Capture and share best-practice knowledge - Editing corporate magazine - Events and trade fairs

- Manage and develop the team of 12 sales representatives + 2 internal co-workers - Key-Account, running the day-to-day operation and growth (2 Mio. EURO) - Develop and launch of new product range, new brands - Adapt the marketing mix to the market - Provide a rigorous understanding of consumers and ensure the consumer is at the heart of everything the business does - write brand strategy and develop brand positioning

- Working collaboratively with other areas in order to spot and deliver synergies - Initiating and managing key relationships with stakeholders - Project coordination, knowledge management, intranet - Internal communication, international events