Francesco Vella

E-commerce and digital marketing - Development of e-commerce / digital activity in France and abroad - Management and updating of the Pylones.com website (contents, e-merchandising, UX ...) - Implementation and monitoring of various digital marketing actions (sales, market shares, KPI navigation, NL ROI, ROI advertising campaigns, commercial actions ...) - Management of the SEO / SEA strategy in France and Italy - Participation in acquisition and loyalty actions, CRM system management: segmentation, campaign creation, targeting, sending and KPI analysis. - B2C e-commerce logistics and transport management Customer relationship: - Development and implementation of a Customer Relations strategy - Supervision of the quality of the Customer Relations service - Monitoring of after-sales service performance indicators. Digital Communication: - Management and monitoring of digital communication and press relations in Italy - Implementation and monitoring of influence campaigns in Italy

Management of the cycle of orders from retailers and partners, from contact with the customer to shipping and after-sales service. Verification of customs documents, billing traceability and complaints. Search for new customers, resellers and partners.

Foreign languages (Italian, French, English, German), strategic marketing, international economics and corporate communication.

This master degree programme combines linguistic, economic, and legal competencies for managing the different areas of intercultural communication in companies and organizations operating on a national, international or supranational level. This programme is entirely taught in English.

Bachelor's degree in foreign languages (English, French, German, Italian) with linguistic, economic and legal competencies.