Francesco Rufolo

Guest lectures and assignment of two business cases: Innovation chellenge: students were asked to present to present a Brand Activation able to enhance Alimenta’s brand awareness, to engage the consumers and to incentivate the sell-out of a product or category. Sustainability challenge: students needed to bring a marketing activation strategy able to translate sustainability into a tangible consumer experience and to create a bond between brand and consumers themselves.

Altograno product line creation: - Relationship with the exclusive flour supplier Molino Casillo. - Leading the development of the final product along with R&D. - Packaging. - Set up of drive to store campaign along with trade marketing strategy, in order to boost product's trial and consumers' involvement. - Monitoring of sales performances throughout every client, and planning promotions. Project management of the most important food fairs in Retail and Food service worldwide: Marca, Sigep, Cibus, Tuttofood, PLMA, Foodex, Summer Fancy Food, Anuga, Sial, Pizza show, Snack food show, APAS. Customers' presentation of latest products development and in-store activations. Budget management.

Development of trade marketing strategy based on the following objectives: - Increasing brand awareness. - Favouring sell-out. - Developing a tailored solution based on customers' needs. - Enhancing consumers' shopping experience. Set-up of the digital strategy: - Lead generation campaign aimed to create a community. - Content strategy based on focus product, their quality, flexibility and the different occasions and moments of consumption. - Refresh of visual identity and tone of voice - A new and fresh Tone of Voice Development of a new website aimed to create a solid brand touchpoint. The objective is to make it useful for professionals and to bring consumers to the point of sales, following precise B2C and B2B strategies. Taking part in an active way in the Innovation workflow, more precisely in product development, box, packaging graphic, claims and communication on pack. Restyling of some existing packaging to make them more impactful in the shelves and catch the attention of the consumers Customers' presentation of latest products' development and in-store activations.

- Management of retailers' sell-in and sell-out. - Customer management aimed at improving their sales experience. - Negotiation and advice of in-store prices and promotion management. - In-store promotional activities through merchandisers' support. - Caring for the assortment in customers' stores. - Management of different categories: Pasta, Bakery, Soft and Dry breads, Sauces, Biscuits, Snacks, Minicakes. Sales of out-of-shelves materials to increase visibility.

- Data analysis and market research with Nielsen IQ and IRI. - Work in cross-functional teama and problem solving. - Project Management and ownership of social media management and consumer promotion. - Social Media strategy: focus on increasing brand awareness, engagement rate, and implementation with the national consumer promotion. - Brand activation: support in the development of 360° Gocciole reversed pack marketing plan - Consumer Promotion: concept development of the campaign, from a digital, social, and in-store viewpoint. - Consumer-centric campaign aimed at improving the sell-out and boosting the product’s trial of new references. - Category restyling: a new range of cereal and dried fruit bars were relaunched, including market research and design of a disrupting visual in collaboration with the marketing partner. - App empowerment: strategy based on improving features, usefulness, and gamification; in order to increase the users’ base and strenghten the bond with the community.

Under 15 years old basketball coach

Seasonal worker in summertime

The following year after my first experience as recpetionist, I kept to work as front officer, but I worked mainly in the back office. My primary task consisted in sending estimates to the potential customers of the hotel. I even replied to calls in order to quickly present accomodation offers. Through the system "MyReply" and "MrPreno", I was able to get access to the whole requests of clients from any platform (e-mail, social network, website, booking.com...). In this way I could easily manage the number of people asking information about the accomodation sorted by budget, period, number of people and so far and so forth.

It focused mainly on a direct relationship with the clients of the hotel. it involved many tasks such as management of arrivals and departures, replies to calls in order to clarify doubts about the hotel and how it works. I have always helped the clients during the daily requests at the reception, by satisfying their needs as quickly as possible. I was constantly in contact with the other units inside the hotel (restaurant, kitchen, laundry, beach, bars...) , in order to coordinate and semplify the communication among them and directly with the customers.

The curriculum Management is entirely thaught in English. The approach of the lectures is new and innovative, with a great focus on team works and class participation which plays a relevant part in the evaluation. they really helped me to develop hard and soft skills, such as empathy, flexibility and compliance with deadlines. I got in contact with an exciting international environment and stuents coming from all over the world, and with local companies in order to understand in a better way how they operate on the market. I also focused my studies on new fields and subject which have played an important role on my growth from a knowledge point of view such as Accounting, Management, Financial analysis, Business strategy, Microeconomics, Macroeconomics, Investments and Law ( commercial, labour and private ). Thesis' title: DressUp - A case study on how to apply Business strategy to an innovative StartUp. it focuses on my App, which I would like to launch soon on the market

During my Erasmus period, I attended courses which have proven to be very useful from many perspectives. Business cases studies helped me to apply the concepts learned during lectures, and many teamworks allowed to develop a more accurate empathy, in order to approach in the best way with teammates. The analysis of Unicorns and multinational companies, such as Collibra, Ikea, Colruyt, Bombardier, Lotus and Lipton permitted to enter in details into dynamics and effective planning of such big companies. Guest lectures were frequent, interactive, and exctiting. I attended 4 courses focused on marketing, in order to capture the large majority of notions from any perspective of this subject. The lectures are: Marketing- International strategic Marketing- Marketing communication concepts- Consumer Behaviour. I also focused my studies on interesting lectures as Sales skills, Sales management, and Financial management. In the end, I refreshed my french by attending a course of Business French