Francesca Wring

Via Allen Recruitment Consulting Provided strategic leadership across EMEA merchandising initiatives, fixture rollouts and maintenance, increasing global compliance from 76% to 96% within a single quarter. Worked directly with clients and senior stakeholders to align merchandising strategy with business and brand goals across third party retailers in EMEA including Currys, John Lewis Partners, FNAC and Media Markt. Developed creative briefs and strategic directions for large-scale fixture rollouts, successfully delivering 46% of fixtures in 48 hours with 90% compliance, all within budget. Managed vendor relationships and third-party partners to ensure high-quality execution and operational excellence.

Worked on new store openings, retrofits and store upgrades for Apple retail locations in EMEA. Led merchandising execution for product launches and seasonal campaign updates. Worked closely with creative and client teams to develop and refine strategies that enhanced customer experience and maximised retail impact. Led research and analysis on merchandising effectiveness, providing actionable insights to drive improvements. Acted as a strategic advisor for senior leadership, identifying new opportunities for growth and improving global merchandising standards. Conducted in-depth research into consumer behaviour and trends, turning insights into actionable merchandising strategies. Developed compelling presentations for store leadership and external stakeholders, aligning creative vision with business objectives.

Maintaining technology and product presentation, using excellent technical and merchandising principles to create a world-class experience for our customers; including Today at Apple programs, store presentation and all in-store technology. Liaising with third party vendors and field leaders across all levels of the company to ensure a world-class Apple Brand experience that translate from store-to-store. Within this role, I am responsible for an ever expanding team of visual merchandisers in store and work as a mentor and coach for the team within the fast changing technology and retail environment, including leading and implementing large scale merchandising changes in line with events and product launches.

Assisted in the set design and construction on Beauty and the Feast, an immersive dining experience and play.

Overseeing swimming stages 1 to 10 at Backwell Swimming Club, ages 3 to 14. Within this role I dealt with requirements, assessments, lesson plans and communicating with the clubs chairman and parents. I managed six other swimming teachers and took part in training 4 volunteers from the club. I also helped deal with finances and the management of the club as a whole, through communication, presentations and direct feedback to parents, swimmmers and peers.

Work experience in design and publishing for Bristol Start-up Homewares and Lighting business, working on new prints and products and developing an online presence and awareness through communications and emails to agencies and publications.

Designed two pieces that were exhibited at the Royal West of England Academy in Bristol. 'In A Box' a sculputral exploration in boundaries and scale. 'COLOUR/LIGHT/SPACE' an installation piece that explored the psychological and sensory effect of colour in an enclosed space that harness the use of sensory deprevation and light to alter an individuals perception of space.

Working with the Interior Design team at the Bristol branch of AWW on live projects, learning the basics of Adobe InDesign, Sketch Up and 3D Maxx.

Graduated with 1st Class Honours and awarded 'Most Creative Design Solution' at the Falmouth Interior Design Awards 2019. Studio projects included decorative, commercial and architectural schemes from concept creation through to spatial planning, specification, detailed design, ff&e. Live projects included a collaborative brief working with Campaign Design to design a pop up installation concept for London Design Week 2018 themed on the future of retail.