Francisco Ramirez

As an Executive Vice President of Strategic Growth + Development, I help lead the company’s expansion across modular and container-based solutions spanning housing, hospitality, commercial, healthcare, and specialty-use environments. I work closely with executive leadership to identify growth opportunities, shape go-to-market strategy, and align vision with scalable execution. My role centers on strategic partnerships, market entry, and business development across domestic and international markets, supporting complex projects from early concept through implementation. I focus on building trusted relationships, advancing institutional and private-sector collaborations, and helping position MODLAV as a design-forward, operationally sound platform for modular development at scale.

Regional Sales Manager — South Florida Global Furniture Group • June 2024 – Present | Miami, FL Global is a leading mid-market manufacturer of commercial furniture for the Workplace, Education, and Healthcare sectors. • Lead regional growth strategy across South Florida, driving pipeline expansion and multimillion-dollar enterprise sales. • Inspire and coach a high-performing sales team, cultivating accountability, innovation, and market penetration. • Strengthen executive relationships with real estate developers, architects & designers (A&D), and Fortune 500 clients. • Delivered double-digit territory growth, exceeding a $12M plan with $13.5M in the first 6 months (+12.5%) and tracking $16M vs. $15M goal for 2025 (+6.7% YoY) while covering for two vacant sales roles. • Achieved 125% of healthcare sales target, earning the company’s Healthcare Bonus incentive.

Vice President, New Business Growth Align1 Solutions • Nov 2019 – June 2024 | South Florida & National Align1 is a technology-driven design and workspace solutions firm integrating SaaS platforms with design and architectural services. • Spearhead GTM strategy for emerging tech & design solutions; full P&L ownership for new business development. • Built and led cross-functional teams (Sales, Design, PM) across national markets, increasing profitability and brand presence. • Modernized user experience (UX) by implementing proprietary technology and data-driven insights. • Created CEO roundtables, industry panels, and leadership councils to accelerate enterprise relationships. • Forged alliances with commercial real estate developers, corporate end users, and strategic vendor partners to drive multimillion-dollar growth.

Executive Sales CoStar Group, Inc. (NASDAQ: CSGP) • July 2018 – Nov 2019 | South Florida Global leader in CRE analytics & SaaS marketplaces. • Exceeded $1M in net new sales in 6 months by driving SaaS adoption for CRE asset managers and Fortune 500 clients. • Increased upsell revenue 45% YoY with strategic accounts (JLL, CBRE, City National Bank). • Designed and implemented retention playbooks, achieving 80% renewal rates. • Consistently ranked in Top 10 nationwide sales executives.

Senior Executive, Sales MillerKnoll (formerly Knoll, Inc.) • Feb 2016 – July 2018 | South Florida MillerKnoll is a global design collective formed by the merging of two iconic brands - Herman Miller and Knoll — bringing together a portfolio of forward-thinking, design-driven brands under one umbrella. • Grew territory revenue from $3.8M to $5.7M, on pace for $7M in 2018, exceeding quota by 35% in FY18. • Built strategic alliances in Healthcare, Higher Ed, and Tech verticals, expanding market share by 35%. • Mentored an 8-person sales team, improving closing ratios and enterprise relationship depth.

Sales Manager Multivista • May 2015 – Feb 2016 | Miami, FL Multivista is a global leader in visual construction documentation and reality capture solutions. Since 2003, it has delivered imagery, video, webcam, drone/UAV, and 3D laser-scanning services across billions of square feet of projects worldwide. • Closed $300K+ SaaS & construction technology deals in 6 months, winning adoption from 70% of targeted OAC clients. • Penetrated Fortune 500 construction accounts (Balfour Beatty, Moss, Related Group) with tailored solutions

Manager, Strategic Accounts - Florida Region Steelcase, Inc. • Feb 2013 – May 2015 | Miami, FL Steelcase is a United States-based furniture company founded in 1912 in Grand Rapids, Michigan. The company produces office furniture, architectural, and technology products for office environments and the education, healthcare, and retail industries. It is the largest office furniture manufacturer in the world. • Delivered $7M+ in 2015 through enterprise-level sales to Fortune 500 tech & healthcare firms (Citrix, UHealth, Accenture). • Grew region from $4.4M to $7.5M by executing GTM strategies and leveraging GSA & ENI contracts.

Consultant, Workplace Strategies Steelcase, Inc. • Feb 2011 – Jan 2013 | Miami, FL • Achieved 27% YoY growth by introducing consultative selling & workplace strategy for large enterprise accounts. • Grew bottom line from $1.5M to $4.4M in two years; recognized for shortening complex sales cycles.