Fouad El Bacha

Chlor Alkali / Caustic Soda

Chlor Alkali / Caustic Soda

Held a managerial position throughout a dynamic tenure with a focus on business development to streamline the organization’s general management and sales operations in the UAE & KSA, for this leading fit-out factory and manufacturer of high-end product range of carpentry & joinery.

Earned fast-track promotion through an increasingly responsible positions, from a general management of the corrugated unit, to a director position handling the Industrial Adhesive & Construction Chemicals divisions, as part of this Industrial Group, serving a wide range of industrial customers and retailers in the Saudi, UAE and Regional Market. - Solidified partnership with key customers and increased our portfolio share. - Held full P&L responsibility for the total GCC & Levant market through direct training, leadership, and supervision of NSM, RSM, and network of 36 independent sales representatives across KSA and GCC regional sales territories. - Maximized revenues in all divisions segments, beating records high by end of respective years. - Reduced inventory, to levels below target. - Closely coordinated with operational and sourcing departments to streamline business procedures and increase efficiency - Pioneered product positioning strategies and marketing plans that included launching of 4 new product lines, consistently realizing 30-35% ROI. - Identified low performing products and re-distributed product-patterning to accommodate consumer buying trends, maintaining a steady growth of 15-20% YOY. - Streamlined the sales plan and target within the sales team heads and region for the best interest of the overall performance. - Ensured continuous cost improvement by stringent control of all cost elements to maintain most competitive product cost in the industry and market.

Earned fast-track promotion through an increasingly responsible positions, from a general management of the corrugated unit, to a director position handling the Industrial Adhesive & Construction Chemicals divisions, as part of this Industrial Group, serving a wide range of industrial customers and retailers in the Saudi, UAE and Regional Market. - Solidified partnership with key customers and increased our portfolio share. - Held full P&L responsibility for the total GCC & Levant market through direct training, leadership, and supervision of NSM, RSM, and network of 36 independent sales representatives across KSA and GCC regional sales territories. - Increased factory output by 40% by streamlining the production process, and later by 30% through upgrading main production line. - Maximized revenues in all divisions segments, beating records high by end of respective years. - Reduced inventory, to levels below target. - Driven the corrugated division’s revenues from negative to breakeven in 2 months, and to record high income in 6 months. - Closely coordinated with operational and sourcing departments to streamline business procedures and increase efficiency - Acquired a portfolio of 300 customers, including multinational companies such P&G, Kimberly Clarks, through identifications of unique business opportunities, execution of corporate presentations and strong contract negotiations/closings. - Identified low performing products and re-distributed product-patterning to accommodate consumer buying trends, maintaining a steady growth of 15-20% YOY. - Streamlined the sales plan and target within the sales team heads and region for the best interest of the overall performance. - Ensured continuous cost improvement by stringent control of all cost elements to maintain most competitive product cost in the industry and market. - Safeguard people, plant, and equipment by insistence on the proper use of safety procedures and equipment.

Senior manager with full responsibility of business development, sales management, customer service, for a $30M Saudi based plastic converting company, as part of a leading middle Eastern group of manufacturing companies, producing paper, plastic and corrugated packaging. Strategically planned all aspects of the sales division from marketing and sales strategy, to personnel selection, training and development. - Successfully establish a remote office for the group of companies based in Riyadh while overseeing the daily management with full feasibility. - Ensured group kick-off meetings - Reorganized staff accountability based on line of business to augment responsiveness and efficiency levels - Putting sales strategy for the B2B manufacturing business and lead the sales team to ensure sales growth and high company profitability - Successfully driven the sales growth YOY by 15-20% - Aggressively worked on solving problematic accounts while ensuring business continuity. - Recognized for success in developing systems, processes and cross-functional collaboration significantly streamlining corporate operations. - Closely followed key accounts while ensuring growth of the portfolio. - Monitored the development of the sales team, through training, capturing and growing respective talent, to ensure a succession planning. - Directly involved in certifying the company with ISO - Grew the central region sales from SAR 1M to 3M within 8 months time. - Controlled price structure and monitoring closures of high end sales with main regional customers. - Assumed full responsibility for managing a sales team of 20, including area managers and technical product managers.

Responsible for the product management and sales of the packaging line in the local market as well as Syria and Jordan, for this distributing agent company of multiple packaging technologies, for more than 70 years, focused on the F&B industry, as well as food additives agencies for a French Flavors and fragrances company. - Total product management responsibility - Increased sales volume by a significant 25% YOY - Extensively travelled to Syria and Jordan to cover the product line - Frequent customers visits along with the commercial manager of Robertet for more than 8 years. - Identified target markets and distribution channels - Enhanced customers relationships through consistent follow-ups - Participated in promotional events and trade shows.