kwai foong

associate director

About

The Leader of the Digital Solution team with 17+ years of experience in Project Management, implementing Marketing Automation initiatives, enforcing Data Governance, Online & Advertising Tech Enablement. A strategic thinker with experience in tactical implementation, conceptualizing and driving technological enablement while pushing for adoption within the Consumer Group, Singapore. Creative problem solver who has consistently completed projects on time and within budget.

Country

singapore

City

singapore

Industry

telecommunications

Skill

strategic partnerships, project management, strategic planning, content management, digital enablement, campaign management, customer experience management, marketing technology, online marketing, real time offer, database development, telecommunications, product management, go to market strategy, integration, competitive analysis, marketing

Experience

web operations manager, customer lifecycle management

singtel

2008-7 - 2009-6 · 1 yr

* Key Responsibilities: * Drives online enablement for all services related transactions * Drive Analytics adoption, including evaluation, POC, implementation, delivery of improvements * Responsible for data governance and accuracy contributing to weekly and monthly performance reporting

web development analyst, content marketing

singtel

2003-7 - 2008-6 · 5 yrs

* Key Responsibilities: * Manage requirements and resources for all web-based development for both IT and business users * Plan, organize and track effectiveness of online sales performances with IT * Oversee project execution and post-mortem maintenance

web developer

pmg asia pacific pte ltd

2001-9 - 2003-6 · 1 yr 10 mos

* Key Responsibilities: * Develop online applications and solutions for both internal and external clients. * Support the company’s core business in providing IT solutions, design and execution. * Account servicing existing clients eg. HP, Agilent, Intel, Seagate, Micromuse

senior manager

singtel

2009-7 - 2017-7 · 8 yrs 1 mo

* Key Responsibilities: * Strategize and implement the Marketing Technology roadmap and budget planning * Responsible for ingesting new technologies into the Marketing team to improve productivities and drive down cost * Drive evaluation, requirements gathering, proposals and business case for new technology-related projects * Responsible for driving omni-channels offers distribution and self-help adoption including the MySingtel app * Represents Marketing in building the Next Generation Portal using the Agile Methodology

system analyst

western digital

2000-5 - 2001-8 · 1 yr 4 mos

* Key Responsibilities: * Responsible for improving the productivity of the existing warehouse process and BAUs * Enable existing applications and warehousing functions to go online * Strategize and pioneered the warehouse first mobile application in monitoring raw materials movement