Folker Rohlfing

General Manager @ New Cycle GmbH

About

I’m a General Manager with international experience across five industries, working in both business and consumer markets. I focus on building customer-oriented teams and helping businesses grow through clear strategy and practical change. In my current role, I manage daily operations, foster cross-functional cooperation, and guide the company through post-merger integration and transformation—getting it back on a growth path in a consolidating market. I work closely with teams, align around shared goals, and stay focused on what creates real value for customers. Earlier, as Head of Corporate Development, I led strategic and digital initiatives, supported business model innovation, and managed company-wide change programs. I worked across all levels of the organization to ensure alignment and successful implementation. Along the way, I’ve led the PMO, managed crisis situations during a turnaround, and supported leadership development to help teams adapt and grow. My work has contributed to successful product launches, double-digit revenue growth, refreshed brand positioning, and the introduction of collaboration tools and formats to support digital transformation (IIoT, AI). I stay connected to new ideas through collaboration with universities and external partners. Outside of work, I enjoy riding my gravel bike and playing as a percussion player. Feel free to reach out if you'd like to connect or explore opportunities.

Country

Germany

City

Stemwede

Industry

Consumer Goods

Skill

International Management, Strategie, Business Development, Unternehmensentwicklung, Business Analytics, Markenmanagement, Pricing, Wissensmanagement, Projektmanagement, Veränderungsmanagement, Internationales Marketing, B2B-Marketing, Rhetorische Fähigkeiten, Teamentwicklung, Abteilungsübergreifende Teamführung, Training und Weiterbildung, Kreative Problemlösung, Business Case, Workshops, Kreative Visualisierung

Experience

General Manager

New Cycle GmbH

2023-9 - Present · 3 yrs 1 mo

Oldenburg, Niedersachsen, Deutschland

Responsible for daily operations and cross-functional collaboration across teams and business units. Focus areas include managing corporate transformation, post-merger integration, and returning the company to sustainable growth in a consolidating market. Ensures alignment around clear goals, strengthens leadership capabilities, and drives customer-focused improvements as part of ongoing change.

Head of Corporate Development

Prophete | Keep Moving 🚲

2020-9 - 2023-8 · 3 yrs

Rheda-Wiedenbrück/Oldenburg, Deutschland

Responsible for business and strategy development to drive sustainable growth. Leading corporate transformation as part of a corporate turnaround. Oversee change projects across business units and support leadership development to strengthen internal capabilities. Head of the Project Management Office (PMO), ensuring alignment, structure, and delivery across strategic initiatives.

Executive Advisor

HARTING Technology Group

2011-1 - 2020-8 · 9 yrs 8 mos

Espelkamp

Coordinate strategy development with business units and support business model adaptation. Manage cross-functional collaboration between business units and subsidiaries to drive profitable growth in Asia. Initiate and propose improvements to marketing and sales processes as part of the digital transformation. Prepare decision memos and strategic recommendations for top management and shareholders.

Market Manager Industrial Devices/Automation

HARTING Electronics GmbH & Co. KG

2009-10 - 2010-12 · 1 yr 3 mos

Espelkamp

Managed business development Business case development for product portfolio extension Implemented business intelligence processes

Head of Market Management Telecom/Medical

HARTING Electronics GmbH & Co. KG

2006-3 - 2009-9 · 3 yrs 7 mos

Espelkamp

Implemented marketing strategy to drive growth Led the market management department Focus on new product requirements and sales potential identification Designed and conducted internal marketing trainings

Market Manager Transportation/Railway

HARTING Electronics GmbH & Co. KG

2002-9 - 2006-2 · 3 yrs 6 mos

Espelkamp

Responsible for target market sales growth and target setting for local subsidiaries Conducted market analysis, identified sales opportunities and growth segments Led customised and/or new product development projects