Floren Santos

Northern California Technical Manufacturer's Representative Firm http://www.RFAN.com Representing: -> Abracon -> Alpha & Omega Semiconductor -> Huber+Suhner -> Kingston Technology -> LitePoint -> MEMSIC -> Mini-Circuits -> Nordic Semiconductor -> Qorvo -> TennMax -> u-blox

• Grew the Precision Clock revenue growth over 7x with 11 consecutive quarters of double digit growth selling to major customers: Alcatel-Lucent, Ciena, Cisco, Ericsson, Fujitsu, Juniper, Huawei, Nortel, NSN, Tellabs, ZTE • Strategized with Cisco Global Account Manager to grow clock revenue by 31% and win multiple RFQs in various BU’s • Guided sales in securing 225+ clock design wins; exceeded yearly quotas by 125% and increased customer base by 36% • Expanded clock SAM by 18% creating 3 new products addressing Broadcast Video & Carrier Ethernet (SyncE) markets • Drove new reference designs with multiple silicon partners, including Xilinx, Altera, AMCC, Cortina Systems & Vitesse, and successfully rolled out reference design incentive program to rep sales channel in North America • Prepared and instructed technical training material for 100+ Sales & FAEs within local, regional & global territories • Managed all aspects of product marketing for Si5326/68 Precision Clock portfolio including product definition/positioning/roadmap, launch collateral, channel promotion, global pricelist & negotiations, demand forecasting, competitive analysis, sales training, and key customer support.

• Increased design win revenue pipeline at Cisco by 21% in 2007, penetrated new business units unfamiliar with Zarlink • Secured the first $1.5M order at Google for 10G Active Optical Cables (AOC) & qualified Zarlink as a new AVL supplier • Exceeded design win targets of 110% for 2007 and 140% for 2006 at Tier 1 accounts • Increased Bay Area revenue by 27% within Zarlink’s Communication and Optical BUs at strategic accounts: Alcatel-Lucent, Calix, Google, Ericsson, Juniper, Nortel, QLogic, Tellabs, Zhone • Managed key business relationships with customers’ supply management teams (Cisco GSM/Commodity Managers) and responsible for product qualifications and management (escalations, expedites, issues, forecast, etc) • Managed manufactures representative & distribution channel to ensure execution of business plan to meet revenue targets

Avnet Acquired Memec Corp. (Insight Electronics) in 2005 ** Dedicated to Zarlink Semiconductor ** • Prioritized corporate goals, tracked registrations and design wins and conducted branch quarterly business reviews (QBR) with regional sales branches for Zarlink; communicated results and issues to upper management • Primary contact to Account Managers & FAEs for any Zarlink technical issues requiring escalation to the factory • Instructed product training for 35+ FAEs attending bi-annual regional technical training for supplier certification

• Consistently achieved over 105 to 145% of design win goals in the Southwest US territory • Provided pre/post-sales technical support to Tier-1 customers and coordinated with multiple regional sales managers. • Ensured key design wins of alpha/beta revision silicon for Tier-1 companies: Alcatel, Cisco, Ericsson, Lucent, Motorola, and Nortel. • Provided competitive feedback from the field to various product marketing groups. • Developed & administered quarterly Sales and FAE training at regional branches for reps and distribution channel

• Increased design activity by 2x within 1 year by providing significant technical support for three Account Managers and two Inside Sales Representatives in San Diego, CA. Additional FAE support for Arizona, New Mexico, and Las Vegas, NV. • Developed sales strategies and coordinated design registration tracking with reps and account managers within targeted accounts. • Interfaced with customers to understand projects and make system level product recommendations. • Provided on-site training and support to new customers with Xilinx FPGA/CPLD development tools.

• Hardware engineer to design the next gen Model 54e pH/conductivity analyzers to enable design reuse & cost reduction • Served as an embedded hardware engineer on a five-person team • Designed a common platform and verified all hardware consisting of a Renesas 16-bit MCU interfacing to various peripherals: LCD controller, RS-485 comm port, serial/flash memory, high resolution ADC and signal conditioning circuit.

• Firmware engineer to design an 8-bit MCU level instrumentation system to increase functionality & Time-to-Market. • Designed a remote level indicator and safety shut down electronics for steam boilers applications in the power utilities and pulp & paper industry.