florencio martinez

madrid y alrededores, espaÃ a

About

IT Security Professional with more than 21 years of experience in Channel positions (distributors and vendors), leading teams with more than 30 people and being recognized in IT Security market and by the team as a leader and motivating person. Leading and Managing all the resources in the companies I have worked for: Channel, Sales, Presales, Marketing, Finance, Administration, Logistics, etc Skills in management, leadership, motivation, public relations, sales, marketing and business development. Experience in business development of new vendors and partners recruitment Good knowledgement of Spanish and Portuguese IT market.

Country

spain

City

madrid

Industry

information technology and services

Skill

security, seguridad, solution selling, channel partners, checkpoint, business alliances, pactos empresariales, channel, information security, venta de soluciones, cloud computing, network security, channel sales, citrix, socios de canal, saas, seguridad de red, telecomunicaciones, software como servicio, enterprise software, sales management, gerencia de ventas, partner management, go to market strategy, information security management, estrategias de mercado, telecommunications, trend micro, new business development, encryption, dlp, ventas canalizadas

Experience

madrid y alrededores, espaÃ a

channel manager iberia

fireeye, inc.

2014-6 - Present · 12 yrs 4 mos

channel manager iberia

mcafee

2007-10 - 2014-2 · 6 yrs 5 mos

* McAfee (an Intel Company) is one of the top security vendors with solutions for most of the security vectors. As Channel Manager for Iberia I was responsible for: * Managing Partners, System Integrators, Alliances and Distributors in Spain and Portugal * Managing vendors associated to McAfee Security Innovation Alliance Program * Recruiting and business development of new partners according to McAfee Channel Program * Management and business development of channel and inside sales teams * Management and business development of MidMarket and Small customers * Achieving targets marked by Company in Channel and Territories

neovalia manager

gti software & networking s.a. spain

2004-1 - 2007-9 · 3 yrs 9 mos

* GTI is one of the most important distributors in Spain and Portugal and is the leader in Software distribution with vendors as Microsoft, McAfee, IBM, Symantec, Adobe, CA, Check Point, Juniper, etc, in three vendor divisions: Consumer (selling to top retailers), Volume (selling to resellers in SMB market) and Neovalia (Value Added Division selling mainly to top resellers) * I was NEOVALIA Manager (Value Added Division in GTI) since 2004 until September 2007 with a team of 24 people in Spain and 9 in Portugal (sales, presales, technicians and marketing) and my responsibilities were: * Achievement of the EBITDA in Neovalia and in Portugal Office * Recruitment and business development of new vendors. * Business development of existing vendors in GTI * Recruitment of new resellers * Increase the revenue from existing resellers.

general manager

add

1998-11 - 2003-12 · 5 yrs 2 mos

* ADD was one of the three top VAD in Spain and Portugal (now is a part of ITWay Group), distributing the solutions of vendors as Oracle, Citrix, iPlanet, Check Point, Trend Micro, RSA, Netscreen, Packeteer, etc. As General Manager I was responsible for: * Achieve the EBITDA in Spain and Portugal. * Implement the general policy in the company in agree with the annual strategy. * Define the general methodology and procedures in the company: * Define the dimension of the different departments in the company. * Follow up the revenue, gross margin and profit of the different projects * Business development of the different vendors and resellers of ADD.