Florence Y.H. Wan

Drive customer-centric marketing through key product and strategic segment campaigns that are focusing on relevance to customers’ pain points and specific emotional benefits • Formulate the framework of customer-centric proposition marketing • Take part in proposition development through understanding of target segments • Architect personalized communication with prioritization on pain points and key differentiators

Head of Brand and Advertising, lead the strategic development of the AIA brand in Hong Kong, and drive key marketing campaigns and events to achieve sustainability in brand consideration and purchase intent. • Formulate brand strategy to solidify the AIA brand purpose of “Healthier, Longer, Better Lives” • Lead large scale through-the-line marketing campaigns to revitalize brand equity • Drive digitalization to ensure full funnel performances through strategic digital media spend • Architect brand exposure and customer engagement plans on various sponsorship events • Sustain positive brand sentiment and achieve year-on-year increase on brand consideration and purchase intent

Leverage on sponsorship assets to elevate brand image, maximize the company benefits and ensure quality implementation for sponsorship events

Took charge of through-the-line communication for AIA Vitality and key products launch campaigns.

Event manager to lead the implementation of various HKTB large scale events • Drive the marketing communications of event promotions through advertising campaigns • Facilitate the event coordination with partners from private sectors to government agencies • Project responds and budget planning to acquire government funding • Evaluate program effectiveness and propose appropriate action plans

Marketing communication specialist to take charge of product launch campaigns • Identify key proposition, creative direction and target audiences for an effective agency briefing • Coordinate the implementation of through-the-line advertising campaigns • Evaluate program results and monitor budget spending to maintain ROI

PR & Marketing specialist to take charge of promotion events and communications • Facilitate the discussion with strategic partners to maximize business opportunities • Develop the planning and execution of corporate events and roadshows • Coordinate with major media for press familiarization tours • Coordinate the implementation of through-the-line advertising campaigns