Flora Rivault

Growth Marketing Manager @ Ditto

About

After 5 years in B2B startup and scale-up (Payplug, Dift), I’ve developed strong expertise in field marketing, ecosystem activation (partners, influencers, communities), and qualified lead generation. At Dift (ex-Captain Cause), I led 360° campaigns (PR, influence, events, social media) to support an ambitious rebranding, structured a successful nurturing strategy via Hubspot, and launched a CMO Club in close collaboration with the sales team. At Payplug, I held several roles within the marketing team: initially as a project manager and later as head of ecosystem marketing. I built and managed a network of 200+ partners (agencies, distributors, publishers), led both organic and paid acquisition efforts, and contributed to 80% of the new business in 2024 coming from this ecosystem. I also managed a team of 2 people, overseeing campaigns, budget, and performance. 💡 Curious and results-oriented, I have a real passion for sales-marketing collaboration, test & learn, and creating engaging formats. My driving force? Making a direct impact on brand awareness, image, and pipeline.

Country

City

France

Industry

Computer Software

Skill

Rigueur et organisation, Leadership, Partenariats, Relation sales x marketing , Cadrage et gestion de projet , Adaptabilité et capacité d'exécution, Sens de l’initiative, Création de communauté, Efficacité, Microsoft Excel, Travail d’équipe, Communication, Microsoft PowerPoint, Management, Microsoft Word, Marketing, Microsoft Office, Comptabilité

Experience

Growth Marketing Manager

Ditto

2025-8 - Present · 1 yr 2 mos

Paris

Lead Marketing

Dift

2024-9 - 2025-3 · 7 mos

Paris

- Multichannel rebranding campaign (PR, influence, mailing, social media, events): +30 press coverages - Website redesign: user journeys, offer, key content optimized for the Enterprise CMO target - Nurturing: strategy, segmentation, Hubspot setup (700 leads), KPI tracking - Launch of the Dift Club: format, events, post-event communication (article, video) with the sales team - Partnerships: mapping and activation (events, webinars, co-branded content) - Budget management, cross-team coordination, and campaign performance tracking

Lead Growth Marketing

Payplug

2022-9 - 2024-9 · 2 yrs 1 mo

Paris

- Marketing plan (brand awareness, positioning, lead generation): events, 360° campaigns, PR - Budget & objectives definition and performance tracking through dedicated dashboards - Management of the Partnership & Growth Marketing team (1 intern, 1 full-time employee) Impact: 80% of new business generated through the ecosystem in 2024

Senior Growth & Partnership Marketing Manager

Payplug

2022-1 - 2022-9 · 9 mos

Growth & Partnership Marketing Manager

Payplug

2020-2 - 2021-12 · 1 yr 11 mos

Paris

- Sourcing and managing a portfolio of 200+ partners (agencies, distributors, publishers) - Organic (content, webinars) and paid (media, social ads) acquisition actions - Optimization of inbound SMB / Mass & Mid-Market lead processing with the sales team

Intern - Sales & Partnerships

Payplug

2019-4 - 2019-8 · 5 mos

Paris

- Managing a portfolio of 100+ partner agencies - Developing a network of 60 independent developers - Creating studies and offers for new partnerships

Intern - Financial Audit

PwC

2018-9 - 2019-3 · 7 mos

Paris

- Audit of statutory and consolidated accounts (IFRS, US GAAP): L'Oréal, Philip Morris, Nokia, Legrand - Analysis of material misstatement risks in financial statements