Flaviz Guerra

Member representing GOL Linhas Aéreas on the Innovation, Digital Transformation and Deep Techs Council of the Federation of Chambers of Foreign Trade

Leading GOL Labs, the company’s dedicated innovation unit, where we test and implement emerging technologies to drive operational excellence and digital transformation across the Company. Responsible for: - Spearheading the digital transformation strategy focused on enhancing the Customer Journey; - Aligning IT initiatives with business goals to deliver unrivaled customer experiences; - Managing a multi-million-dollar innovation portfolio across digital products and services; - Leading cross-functional teams of engineers, designers, and data scientists; - Implementing agile methodologies to accelerate product development cycles; - Establishing metrics and KPIs to measure innovation impact on customer satisfaction; - Collaborating with C-level executives to define digital roadmaps and strategic initiatives; - Developing partnerships with startups and technology providers to enhance innovation capabilities. I also lead GOL's AI initiatives and projects that optimize business processes, personalize customer interactions and unlock new data-driven opportunities.

Focus on helping companies and brands progress on their projects that matter through the use of Processes, Data, and Culture.

Head of Product and Operations, responsible for the development and management of innovative digital products. - Developed monitoring and forecasting models for team hiring and allocation, ensuring operational balance and efficiency; - Designed, implemented, and reviewed internal processes to break down barriers and enable integrated teamwork, always in pursuit of excellence in quality and delivery. - Led multidisciplinary squads, promoting collaboration and innovation in large-scale projects.

Development of monitoring and predictability models for hiring and allocation of staff, together with the balance of team utilization.

Before leading the Operations department, served as Product Owner for Next (Bradesco Digital Bank), managing five specialized User Experience squads and delivering high-impact digital solutions for millions of users.

Product Owner for Next (100% Digital Bank of Bradesco), working alongside clients to manage 5 R/GA squads specialized in User Experience.

PRODAM is the Information and Communication Technology Company for the São Paulo City Hall. Technical advisor for the development process and implementation of a new department responsible for internet interface initiatives. Day-to-day relationship with government stakeholders at São Paulo City Hall, working mainly on Open Data, Open Government, and Digital Assets projects. Daily basis relationship with the São Paulo City Hall, working mainly in projects of Open Data, Open Government, and Digital Assets.

Digital production coordination for Nike during the Brazil World Cup, integrating the Nike.com portal initiatives with the Brazilian National Team´s and Nike Phenomenal House initiatives, along with the CRM operation. Also responsible for managing production for social media and ad hoc digital campaigns for Nike Running.

Portfolio: www.flaviz.com.br IG: @flavizguerra

Management and leadership of digital projects, both physically and financially. Day to day interace with key client stakeholders, partners and suppliers. Main clients: FIAT, TIM, Ale Combustiveis, Turner Media.

Worked directly in the integration of two digital agencies (LOV and SINC) which included a new business model (focused on e-commerce retail), new ways of work and the development of a 5-year business plan. Main clients: 2010 Presidential Campaign, NET, SONY, Nissin, Vivara, BRMalls, OHL Brazil, Olympus, Vitaderm, Hot Buttered.

Definition of staff ways of work and internal processes. Consulting, planning and project management of projects. Main clients: SEBRAE-SP, Tractebel Energia and CNA.

Business Management

Industrial Design