Flavia Barbosa

Affiliates & Creators Manager @ Mercado Livre Brasil

About

I bring over 8 years of experience across digital marketing, product & project management, business development, data analytics, and growth marketing strategy. . Proven track record in managing large-scale performance marketing projects, driving revenue growth, optimizing KPIs, and delivering data-driven business results. . Successfully built and scaled Mercado Livre Affiliate Program from scratch into a high-impact, large-scale operation, driving impressive sales growth and delivering strong business impact. . Skilled in leading and developing high-performing teams, influencing cross-functional stakeholders, and aligning marketing, product, and data teams to deliver impactful results. . Passionate about creating strategies that combine creativity, data, and execution — maximizing ROI and driving sustainable business growth across digital channels.

Country

Brazil

City

São Paulo

Industry

Internet

Skill

Melhoria de desempenho, Resolução de problemas, Parcerias estratégicas, Estratégias de marketing, Gestão de projetos, Planejamento estratégico, Capacidade analítica, Marketing digital, Marketing de conteúdo, Marketing de mídias sociais, Marketing, Estratégia empresarial, Vendas, Pesquisa, Mídias sociais, Pesquisa de mercado, Estratégia, VBA, Microsoft Excel, Microsoft Office

Experience

Affiliates & Creators Manager

Mercado Livre Brasil

2025-7 - Present · 1 yr 3 mos

Affiliates & Creators Program Supervisor

Mercado Livre Brasil

2023-7 - 2025-7 · 2 yrs 1 mo

. Responsible for strategy and operations of the Affiliate & Creators Program across Brazil, Chile, and Mexico. . Lead a team of 9 direct reports, overseeing program growth, performance, and regional alignment with business goals and strategy.

Business Development Supervisor – Affiliate Program

Mercado Livre Brasil

2022-1 - 2023-7 · 1 yr 7 mos

. Responsible for developing Mercado Livre's proprietary affiliate program, proving the value of the channel, and building the strategy to scale it together with the product, IT, and marketing teams. . Lead a team of 5 direct reports, developing the program's value proposition, go-to-market plan, affiliate acquisition and farming strategy for LATAM.

Field Marketing Sr Analyst

Mercado Livre Brasil

2020-10 - 2022-1 · 1 yr 4 mos

São Paulo, SP, Brasil

. Lead product marketing for Field Marketing in Brazil, defining go-to-market and long-term strategies. . Build strong cross-functional relationships to align priorities and influence teams and leadership. . Own budget planning and spend control across all channels, ensuring the achievement of marketing, sales, traffic, and conversion goals. . Project Manager for key marketing initiatives, including 360° strategic planning for top product categories, new business launches, and loyalty programs—coordinating priorities across multiple stakeholders

Growth Marketing Senior Analyst

AMARO

2019-10 - 2020-10 · 1 yr 1 mo

São Paulo, SP, Brasil

. Lead growth initiatives across all marketing channels, focusing on performance, efficiency, and business impact. . Use advanced analytics to define strategies, measure results, and influence key decisions. . Collaborate with Engineering, Product, and Marketing teams to drive cross-functional projects. . Successfully led the creation and launch of AMARO’s Affiliate & Influencer Program — from business case to execution — resulting in: +15% Total GMV, #2 sales channel, and highest ROI among paid media

Affiliate Marketing Key Account Manager

Amazon

2017-7 - 2019-10 · 2 yrs 4 mos

São Paulo e Região, Brasil

. Manage 15+ key affiliate accounts, representing ~25% of total paid GMV. Responsible for building tailored marketing strategies, leading senior-level negotiations, setting goals, and managing budgets aligned with overall business and marketing objectives. . Use strong analytical skills to create performance reports, drive data-informed decisions, and influence cross-channel marketing and sales efforts to boost results. . Collaborate with global teams to develop product marketing solutions for the Affiliate Channel and high-priority strategic accounts.

Branding and Trade Marketing Intern

JTI

2016-3 - 2016-12 · 10 mos

São Paulo e Região, Brasil

Support on branding studies; publicity agencies relationship management, following all steps of marketing campaigns creation, execution, and analysis; responsible for trade marketing area, developing marketing materials for point of sale and brands material for the sales team.