Firas Khoury

Played a pivotal role in formulating and executing commercial strategies, driving business development initiatives, and leading efforts in capital formation. Focused on growth opportunities, building strategic partnerships, and securing the financial resources necessary to scale ventures.

Created commercialisation and financial sustainability strategies for tourism sector, serving as key resource for its implementation across sub-departments. Encouraged collaborative efforts with diverse teams to ensure communication of plans and progress. Designed and established key performance indicators at departmental level, supporting sub-departments as needed. Defined and set foundations of financial sustainability strategy, focusing on alternative funding and cost efficiency. • Headed creation and led full implementation of tourism commercial strategy, transitioning control to operations team within sector planning department. • Created go-forward plan, setting clear targets, and progressing toward objectives at both departmental and sub-departmental levels. • Conducted thorough commercial viability assessments, integrating findings into planning and asset management. • Supported annual budget preparation and ongoing financial performance monitoring of department. • Designed and implemented essential policies and procedures, enhancing departmental governance and operational efficiency.

Conducted extensive market research and analysis to identify and evaluate new growth and diversification opportunities. Developed and analysed financial models, business plans, and conducted valuations and feasibility studies. Managed due diligence and reviewed business processes for corporate transactions, overseeing 3rd party advisors and partner engagements. Supported deal negotiations and closings, actively involving relevant stakeholders, and managing commercial aspects. Reported on performance of new ventures and engaged with board of directors and CEO office through detailed reports and presentations on current and future investments. • Instrumental in group’s USD 500M sukuk issuance, leading market and business analyses for the project. • Co-led partnership negotiations and closing of exploratory phase with EU-based entity for USD 500M+ copper mining project in Jordan. • Directed commercial and financial due diligence, and co-led negotiations and closing for USD 50M capital international JV in agricultural sector. • Conducted valuation assessments for oil & gas subsidiary’s assets, both operating and non-operating. • Maintained record of deferred business opportunities, revisiting regularly in response to market developments. • Delivered in-depth financial and operational analyses through reports and presentations to support strategic decision-making. • Participated in development and monitoring of budgets for subsidiaries, ensuring alignment with group’s strategy and business objectives.

Carried out extensive market research and analysis, closely monitoring performance of various asset classes within UK real estate market. Developed detailed feasibility studies for both internal and investor-driven real estate projects. Collaborated with financial department to oversee financial health of all operating projects, ensuring alignment with strategic objectives. Conducted valuations for ongoing real estate projects in UK, providing data for decision-making processes. Created performance reports for senior management, including market trends, sector performance, project outcomes, and investor financial returns. • Led commercial and financial due diligence for London-based real estate investment fund targeting growth and yield projects, with capital projections exceeding USD 300 million. • Developed concept business plan for an eco-friendly resort in Al-Ula, Saudi Arabia, projected at USD 50 million. • Created and monitored the implementation of company’s investment strategy in close liaison with CEO’s office. • Co-created company’s funds placement strategy, defining target markets, investor profiles, and financial gearing to secure needed equity and debt. • Established private investors club, attracting accredited investors from MENA region, in alignment with company’s strategic objectives.

Carried out extensive market research and analysis across various asset classes within Jordanian real estate market, tracking performance trends. Evaluated client’s diverse business opportunities via the Ventures Creation Program, to ensure alignment with company’s long-term strategy and investment objectives. Reported on sector and business performance to senior management, supporting decision-making. • Created feasibility studies for various investment opportunities, supported by extensive market analysis. • Created detailed investment prospectuses, emphasizing key market metrics & analysis, project business plan & feasibility, and legal structure. • Supported investor relations team during funds placement phase, enhancing investor engagement and fund acquisition.

Led both primary and secondary market research focused on student accommodation sectors in UK and Ireland, combining findings for projects development. Presented detailed sector performance analyses to senior management, supporting data-driven decision-making. Evaluated project financial models against KPIs to ensure viability and strategic alignment. Developed and managed critical path schedules for daily operations, coordinating across three geographic locations (Jordan, UK, USA), ensuring timely and efficient project delivery. • Played pivotal role in executive team that successfully financed, developed, and operated two student accommodation projects in Dublin, Ireland, and Sheffield, UK, collectively valued at over USD 100 million. • Created detailed investment prospectuses, emphasizing key market metrics & analysis, project business plan & feasibility, and legal structure. • Supported investor relations team during funds placement phase, enhancing investor engagement and fund acquisition.

Conducted market research, focusing on student accommodation sector across MENA region, and reported findings to senior management. Executed on-ground observations and visits to various regions, conducting thorough due diligence for potential real estate investments. • Facilitated international collaborations during formation of London-based student accommodation development and management affiliate. • Provided consistent and detailed operations progress reports to partners on daily, weekly, and quarterly basis, ensuring transparency and informed decision-making.