Fionna Choong
Head, Strategy and Business Development @ Tras Malaysia
-
Malaysia
Automotive
Business Process Improvement
Experience

Head of Regional Operation, Carsome
KYM Tower
Establish Operational Excellence 1. Enhance productivity across departments 2. Enhance systems to bolster the productivity 3.Enhance Customer Experience Increase Productivity 1. Enhancement of Retail Conversion 2. Improvement of Customer Service Leads Conversion Enhance Turnaround Time (TAT) 1. Strat and Monitoring for In-Processing Orders 2. Implementation of an Appropriate Incentive Scheme 3.Enhance Collaboration Between Financial Institutions (FI) and Carsome 4. Development of Standard Operating Procedures (SOPs) and Tools for Executing Routine Tasks 5.System Enhancement for Leads Management, Auto Cancellation, Order Management, and BO App

Manager
Bukit Tinggi Klang
• Encourage performance driven cultures that ensures accountability and personal responsibility, lead, develop, coach and motivate 12 team members to accomplish key business objectives and target set • To monitor and supervise sub-ordinates to ensure the correct work process or business flow is in place • Servicing existing and to source for potential dealers and customers • Conducting market research by identifying the new market and business opportunities in the automotive industry • Review and track the weekly sales performance and provide feedback on sales and market trends to management • Take every effort to maximize both present and long term sales and profit. Upselling and cross-selling Affin Insurance products • To ensure that discipline and good integrity is being maintained • Facilitate Operation and Collection • To screen customer background, track records and behavior patterns to ensure credit quality stands up to audit challenge and to ensure promptly attendance to loan submission for approval. Approve credits as per Discretionary power accorded • To satisfy regulatory expectations and to ensure quality and consistency of compliance • To determine the creditworthiness of the customer if they are eligible for the loan • Reviewed customer credit report such as do credit checking on CTOS,CCRIS and FIS • Ensure that loan processing, approvals, documentations and disbursement work systems and processes are efficient to meet targeted TAT • Manage Rejection cases, NPL, NPSD

Manager
MUV Marketplace Sdn Bhd
Seri Kembangan
• Directed the planning, operation process flow and management of B2C and C2B. • Met regularly with interdepartmental work group to monitor and evaluate the process flow, discuss policy issues and recommend service improvements • Initiate cross-training with other departments to improve work flow and streamline project completion • Analyzed policies with regard to customer service and efficiency, recommending policy changes and process improvements as needed • Ensured operational efficiency for strong project control • Monitored and assessed project activity data for accuracy and efficiency

Business Manager
Klang, Selangor, Malaysia
• Encourage performance driven cultures that ensures accountability and personal responsibility, lead, develop, coach and motivate 16 team members to accomplish key business objectives and target set • To monitor and supervise sub-ordinates to ensure the correct work process or business flow is in place • Servicing existing and to source for potential dealers and customers • Conducting market research by identifying the new market and business opportunities in the automotive industry • Review and track the weekly sales performance and provide feedback on sales and market trends to management • Take every effort to maximize both present and long term sales and profit • To ensure that discipline and good integrity is being maintained • Facilitate Operation and Collection • To screen customer background, track records and behavior patterns to ensure credit quality stands up to audit challenge and to ensure promptly attendance to loan submission for approval. Approve credits as per Discretionary power accorded • To satisfy regulatory expectations and to ensure quality and consistency of compliance • To determine the creditworthiness of the customer if they are eligible for the loan • Reviewed customer credit report such as do credit checking on CTOS,CCRIS and FIS • Ensure that loan processing, approvals, documentations and disbursement work systems and processes are efficient to meet targeted TAT • Manage Rejection cases, NPL, NPSD

Team Manager
Alliance Direct Marketing Sdn Bhd
Puchong, Selangor, Malaysia
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