Fiona Lee

After moving to the United States, I rose through the ranks from designer to creative director, becoming a shareholder in Not Just a Label in Los Angeles. I leveraged my experience gained during my entrepreneurial ventures in China, including market research, brand positioning, supply chain management, and high-risk decision-making, to lead and optimize the studio's operations. I was responsible for all aspects of the studio's operations: client development, production management, quality control, supply chain coordination, and team leadership. I focused on producing high-quality apparel for both emerging and established brands, providing flexible and customized production solutions while strictly adhering to processes and delivery standards. In the highly competitive Los Angeles fashion industry, I am known for my reliability, efficiency, and attention to detail.

Supported strategic collaboration for M&S entry into the Chinese market, contributing to store establishment in major cities and localizing the UK retail model. Gained hands-on experience navigating international fashion retail operations, including market entry challenges, high operating costs, intense domestic competition, and the shift to e-commerce. Strengthened skills in strategic analysis, execution, and cross-cultural collaboration through nearly two years of market operations. Developed insights into cross-border retail, market localization, and the importance of agility in fast-evolving consumer environments.

Collaborated on core and seasonal collections, contributing to fabric selection, color coordination, mood boards, garment prototyping, and fittings. Assisted in refining design concepts, ensuring all pieces met Chanel’s high standards from concept to finished garments. Coordinated cross-functional teams, translating design vision into high-quality ready-to-wear collections. Gained expertise in luxury fashion design, creative problem solving, project management, and brand craftsmanship. Drove innovative design initiatives, delivering products aligned with market standards and brand aesthetics.

Led a simulated investment project on early-stage tech companies; team received Quarterly Best Case Analysis Award. Analyzed business models, financial metrics, and market potential in investment discussions, developing evaluation and risk management skills. Assisted in organizing industry talks and alumni networking events on private equity and venture capital. Participated in team-based business case competitions, performing market analysis and strategic solution design; awarded Outstanding Team Performance. Conducted corporate strategy analysis and consulting projects, enhancing problem-solving, logical thinking, and cross-functional collaboration.

Fashion Design Club | Sustainable Fashion Club | Marketing and Brand Promotion Club Designed and presented mini collections for annual campus fashion shows, receiving the Best Innovative Design Award for creativity and garment construction. Collaborated on team design challenges, winning first place in seasonal design competitions. Created collections using eco-friendly and upcycled materials, earning the Eco Innovation Award for sustainable design. Participated in national sustainable fashion competitions and fashion marketing case competitions, developing brand strategies and social media campaigns.