Fiona Lazenby

Managing Director @ Lancaster University

About

A highly motivated, dynamic, visionary professional, with significant experience of leadership in strategic management within the consumer goods industry. A real people driven leader with a proven track record of delivering & implementing strategic commercially focused business plans, to ensure profitable growth. A well rounded professional with excellent interpersonal communication skills and a thorough understanding of modern business management and driving innovation, gained over 15 years with 5 years as a board executive. Key Skills: P& L management, negotiating and influencing, strategy planning and implementation, business development, CSR management, Ecommerce, NPD & Innovation, Influencing and building successful partnerships, Leadership, International business development.

Country

United Kingdom

City

Salterforth

Industry

Internet

Skill

Brand Management, International Sales, Strategic Planning, Budgeting, Customer Insight, Social Media Marketing, Digital Marketing, Management, Business Development, Marketing, Strategy, Business Strategy, FMCG, Marketing Strategy, Retail, Brand Awareness, Market Research, Negotiation, Time Management, Online Marketing

Experience

Managing Director

Mark Hill Hair

2025-12 - Present · 10 mos

Managing Director

PdotWolf

2023-9 - 2025-12 · 2 yrs 4 mos

Commercial Director

Hothouse Beauty Ltd

2016-6 - 2023-3 · 6 yrs 10 mos

Sheffield, England, United Kingdom

Managing Director

Principle Heathcare

2012-1 - 2016-5 · 4 yrs 5 mos

Total P&L management and strategic direction of the UK retail, international and online businesses (100 employees) Strategic Innovation focus for the future direction of the group Developing the Ecommerce presence and online business for the group Develop private label business in the UK through modern category management approach. Lead and develop IP, JV and acquisitions Leadership, mentoring, CSR and corporate propositioning

Group Marketing Director

Principle Healthcare International

2009 - 2012-3 · 3 yrs

Develop the corporate image and proposition for the group of companies Improve online presence for all group business Develop a NPD programme and process to build the company own brands to target international markets Increase the IP and brand presence within the group to deliver future growth internationally Develop private label business in the UK through modern category management approach.

Consumer Marketing Manager

AlderVerum

2004-10 - 2009-8 · 4 yrs 11 mos

Responsible for the Brands & Retail Business Unit including full P&L management and implementing annual strategic marketing plans both online & off line Total management responsibility for the first Consumer Direct business unit identifying new avenues to market and opportunities to target the consumer direct via ecommerce. Develop companies private label offering into new channels.. Management of key sponsorship contracts including sporting personalities as well as developing partnerships with major governing bodies namely the FA, RFU, and Youth Sports Trust. Manage NPD process and all developments from sourcing through to launch. Re-branding of the company’s corporate identity and consolidation of company brands. Leadership and management of marketing team.

Senior Product Manager

Bodycare International

2004-1 - 2004-10 · 10 mos

Total responsibility for ASDA business including 5 categories within Asda's personal care sector – Haircare, Bath & Shower, Skincare, Baby, Hair styling Manage a rolling NPD programme and promotional strategy with Asda to ensure profitably growth and consistently monitor market data (TNS & IRI) to make strategic recommendations

Business Development manager

Peter Black Healthcare

2000-3 - 2004-1 · 3 yrs 11 mos

Total management of the TESCO £15m VMS category (companies largest account) Annual business plans to deliver all marketing and promotional activity in conjunction with Tesco’s objectives Deliver and develop NPD programme within regulatory guidelines for Tesco, Superdrug and Unichem/Moss Manage and appraise team