Henrik Holm

"We are on a mission to create products that excite, intrigue and surprise. Based in Stockholm, Sweden we design, develop and market headphones and speakers. But we do it our way. Armed with a genuine passion for new technology and user centric innovation, we take a brand and give it a little bit of Zound magi

ASH Asia is a Swedish owned marketing, distribution and retail company with focus on functional fashion accessories geared towards Southeast Asia. From the start in 2009 our brand portfolio along with our network of retailers in the region has grown substantially and in 2012 the first Ash retail store opened its doors.Today an Ash store can be found in all major shopping destinations in Bangkok and the brands we represent are available in over 500 locations across Thailand, Singapore, Cambodia, Myanmar, Laos and Malaysia. www.ash-asia.com

Plan and execute strategy, objectives, launches, portfolio management guidelines, consumer promotions, advertising & PR to drive sales and build brand equity Manage marketing budget for the Swedish market Manage product portfolio from brand development Implement brand guidelines for visual brand identity and the brand toolkit for PR, Consumer Promotions, Advertising & POS and follow-up execution Follow brand portfolio sales evolution (quarterly, cumulated, long term) and market performance (AC Nielsen Paneltrack) Initiate and lead qualitative and quantitative consumer research Follow-up consumer and market trends and drive brand performance Develop profitable products and concepts for retail, convenience and food service channels

Establish account/brand specific strategies for distribution, increasing volumes and profitability Develop and implement profitable general and account specific trade campaigns Ensure optimal information flow betwwen otherr KAMs and FSM on all Key Account activities Monitor and evaluate customer development, market conditions and competitive activities Develop and implement a trade program for Key Accounts Build, and maintain strong trade relations with the assigned Key Accounts Responsible for annual budget and short term estimates. Sole responsibility for the chain allowance budget and own overhead costs Demand planning and forecasting Accounts: ICA, OKQ8, Statoil, City Gross, Netto, Time, Nära Dej, Bergendahls, Varsego, Menigo.

Responsible for the Grab Eat!/Drink! product & brand portfolio.

Responsible for all marketing and sales activities. MD for the Amsterdam branch and member of the board of Directors.