Yehor Filonenko

Responsible for driving business growth through data-driven marketing strategies, including lead generation, traffic optimization, campaign management, and performance analysis. Develops and executes innovative marketing plans, manages paid media campaigns, and collaborates across teams to achieve measurable results in customer acquisition and retention.

Сreating a development strategy for 120+ clients together with media planners, cooperation with the affiliate network, managing a couple of million client advertising budgets per month Facebook, Tik-Tok, Google, Snapchat, Twitter, Bigo Active communication with the clients via messengers, task solving, as well as up-selling/ cross-selling. Monitoring advertising campaigns, providing suggestions on spend and performance improvement to the clients. Search and testing of new creatives, targeting, and landing pages. Determination of the optimal advertising platform (the best for a particular type of advertising and type of product or service). Close cooperation with compliance & creative compliance, setting the tasks, control of deadlines and quality of implementation

Manage 30+ сlients, managing a couple of million client advertising budgets per month Facebook, Tik-Tok, Google, Snapchat, Twitter, Bigo Active communication with the clients via messengers, task solving, as well as up-selling/ cross-selling. Monitoring advertising campaigns, providing suggestions on spend and performance improvement to the clients. Search and testing of new creatives, targeting, and landing pages. Determination of the optimal advertising platform (the best for a particular type of advertising and type of product or service). Close cooperation with compliance & creative compliance, setting the tasks, control of deadlines and quality of implementation

Lead Generation (Car Insurance, Home Insurance, Medicare, Home Improvement) Facebook, Tik-Tok Manage budget $200k per month

Our team worked with such areas: Nutr, Gembl, Retail. I held the position of the head of the technical department, operational manager, team leader on traffic What tasks did he perform there: - worked with the source of the FB traffic; - worked with budget $20K per month; - provided the team with everything necessary for the outflow of advertising: accs, antidetect browsers, proxies, payments, junction services, services for mass monitoring and editing of advertising; - interacted with the CC and the warehouse, automated financial accounting in the company, as well as calculating the return on traffic; - engaged in staff training and adaptation. I taught webmasters how to set up ads, technical assistants taught operational tasks.

There were 8 remote employees in the management What tasks did he perform there: - Supervision of the web-agency and compilation of technical specifications for the creation of the site + synchronization with 1C (link to the site http://ukrflex.com.ua) - I work with companies to set up, manage, and optimize pay per click campaigns using Google Ads; - managing a design team; - Newsletters: email, sms, viber.