Filippo De Palo

Internet company

I am responsible for business development premium offer of Corriere della Sera. The position includes agreements with third parties (Telcos, manufactors, Retailer, digital stores and special channels) with the aim of increasing the current digital customer base with subscriptions, the development of revenues and the supervision of new sales channels. The position is greatly focused on digital business development activities aimed at creating and maintaining strategic partnerships and seeking new sales channels. RESULTS : - Vision: strategic agreements mainly on sectors with high consistency for maximization of ROI; - Growth: 65 % of the total subscribers base to the Corriere della Sera is represented by customers acquired through strategic agreements with third parties; - Marketing: identifying and opening new channels of product distribution (affiliate marketing, flash sales, social commerce, digital libraries and digital kiosks).

The Development, launching and promotion of digital products for tablets, PCs and smartphones: Corriere della Sera, La Gazzetta dello Sport and the RCS’s Magazines in major digital stores such us Apple store, Google Play, Windows8 and Amazons app. I was head of a team responsible for marketing & communications, market research, customers acquisition and policies crm. In 2013 the holding established that digital was to be a priority for all companies in the group and therefore the resources and expertise of RCS Digital were reabsorbed within the whole group, I was subsequently promoted to Corriere della Sera, the brand 's greatest appeal with the greatest history in the group, due to my outstanding results and constructive experience within the company in the past years; RESULTS : - Sales development: one million downloads , 60,000 subs 2010-2012; - Ranking: Corriere della Sera is the 1st app for revenues in Italy; - Awards: awarded for Best Communication Strategy 2011 Grand Prix Adv Awards.

Creation, communication and distribution of products to brand "La Gazzetta dello Sport" in the newsstand (collections of films, courses, cartoons and comics), special projects of e-commerce store (www.gazzatown.it) and social network for fans photography (www.iofotografoevideo.it). In 2010 in a market that was beginning to show the first signs of saturation I understood that the future both mine and the company would be in digital leads. Having established good relationships within the company and in the teamwork and being appreciated for my results I was promoted marketing manager in the Rcs Digital with the aim of developing strategies for the digital editions of Corriere della Sera and La Gazzetta dello Sport. RESULTS: - Sales development: 100% increase in sales in 4 years Side (2006 turnover € 40MM 2010 turnover € 80 MM), 8 million units sold; - Marketing: brand extension design and marketing of publications both of sports product but also comics, cartoons and language courses (Example English Course with more than 1.5 million copies sold).

Responsible for the communication and marketing of the Giro d’Italia, Milan City Marathon, Beach Volleyball World Tour Trademarks. In 2006 I moved up to another position within the group which focalized mainly on the core business of a media company, this was a great opportunity as it was a brand extension of La Gazzetta dello Sport that became very profitable. For the dedication to my work and my willingness to expande my working experience in the group, I was considered appropriate for the position regarding the development this new area. RESULTS : - Marketing : development of a new line of revenue through a licensing program with 20 licensees.

Degree thesis in Television Theories and Techniques.