Filippa Lundqvist

Head of Marketing at Fundrella, a Nordic fintech platform connecting institutional investors with asset managers through structured fund data and demand intelligence. Solo marketing seat - owning strategy, execution, and measurement across the full marketing function. Building Fundrella's brand and commercial pipeline from the ground up: positioning and messaging, content strategy, LinkedIn organic and paid campaigns, marketing automation (HubSpot), and data-led thought leadership aimed at fund selectors, allocators, and distribution teams. Tracking regulatory developments, including EU sustainable finance policy - to identify content and product marketing opportunities ahead of the market. Own media relations and external communications strategy, including spokesperson positioning and press outreach. Work extensively with AI tools across content production, campaign workflows, and regulatory research - treating AI as core infrastructure for a one-person marketing operation, not an experiment.

Led marketing communications and PR across the Nordics for PUMA, covering brand campaigns, product launches, athlete activations, and influencer partnerships across Sweden, Denmark, Norway, and Finland. Managed agency relationships, earned media strategy, and press outreach across Nordic titles. Localised global campaigns for Nordic markets - adapting messaging and creative assets for seasonal and always-on initiatives. Briefed and managed creative production including photo shoots, video, and digital assets. Built and scaled PUMA's Nordic Instagram account from zero to 30.000 followers, primarily through organic content strategy with selective paid support. Managed broader social content planning, paid social campaigns, and community engagement across channels. Owned athlete content production for both brand-owned and athletes' personal channels. Owned budget tracking across social, PR and activations, and reported campaign performance to Nordic and global leadership. Highlights: fashion week activations in New York and Copenhagen. Press trip to the Boston Marathon marking PUMA's return to the running scene. Global outdoor wear launch hosted in the Stockholm archipelago. Introducing Speedcat to the Nordic sneaker community. A documentary screening and interview series in Lyon championing the idea that women in sports can have both babies and a career on the pitch.

Owned Dyson's external and internal communications strategy across Sweden, Denmark, and Norway. Led PR agency relationships across all three markets and managed substantial PR and paid partnership budgets. Built product narrative strategies for Nordic launches in close collaboration with the global product comms team - translating engineering-led innovation into market-specific stories. Ran corporate storytelling around the James Dyson Foundation and James Dyson Award. Designed strategies to manage emerging issues and opportunities, and used monitoring tools to measure comms impact and report results to commercial leadership and the global comms team.

Managed Swedish PR and media relations during a period of rapid demand shifts. Promoted to Nordic Communications Manager after 11 months.

Prat PR is a communications agency with local and global lifestyle brands. As an operating Account Manager responsibilities include management of brand, product and marketing activations aimed to maximize the awareness, sales and profitability for our clients. Accustomed to a fast paced environment, working on a day to day basis with activations for Dyson, NIVEA and McVitie’s. Responsibilities for an Account Manager at Prat PR include: • Management and set-up of timelines and budgets and ensuring they’re followed • Development of communication strategies and annual brand plans • Project management of digital campaigns and traditional media outreach plans • Text production in form of strategies, briefs, press material etc • Drawing up contracts for collaborations or suppliers • Daily contact with clients • Frequent contact with media and influencers • Coordination and development of channel specific content (Youtube, SoMe, bumperads, store material etc) • Development of presentations and pitches

Headhunted to Billhop, an early-stage fintech startup building payment solutions for small businesses. Led the setup of the in-house customer support and compliance function from scratch, including defining processes and running both operations as the company scaled.

Marketing coordinator at Dentally, a former operating company selling electrical toothbrushes designed in Sweden. Tasks included administration, education of the external customer support, handling of social media platforms and management of contracts.