Filipe Romano

Leading the long term strategic planning and investment optimization across all agricultural business units at BASF, focusing on Biologicals, Insecticides, Digital Farming, and Seeds & Traits. Successfully managed M&As and led business expansions, steering the division towards sustainable growth and market adaptability

Strategically managed BASF’s branded soybean seeds business in Brazil, overseeing P&L, market development, and portfolio management. Achieved a remarkable 4x growth in seed sales volume and a 10x increase in top-line income in the range of hundreds of millions USD, with over 10% profitability uplift. Successfully implemented go-to-market strategies, integrated programs, and pricing tactics, while leading a team of 6, including market development and pricing managers. Successfully integrated the soybean seeds business within BASF post Bayer acquisition

As a Senior Business Manager at Bayer Crop Science, I was responsible for creating and scaling a new business line of branded soybean seed sales in Brazil. I led a dynamic team comprising 7 sales coordinators and a dedicated marketing unit, focusing on pricing, life-cycle management, and strategic communications. My leadership in establishing the 'Credenz' brand and integrating innovative market development strategies significantly contributed to the growth and success of this new business venture

Oversaw communications, market development, and pricing for four key crops at Bayer Crop Science seeds division, including soybean, cotton, and sugarcane. Successfully led the launch of two new brands in the market – a trait brand and a soybean seed brand. Also, spearheaded an integrated marketing campaign targeting farmers, effectively combining cotton and soybean seeds.

Managed the value creation of a new trait technology at Bayer Crop Science, overseeing pricing, branding, and positioning. Led a team of 14 to execute over 300 side-by-side field trials, demonstrating the technology’s benefits. Accountable for developing and executing comprehensive marketing strategies, including the 4P’s and integrated campaigns, to optimize market penetration and impact

Responsible for the launch of ‘Intacta RR2 PRO’ technology by deeply understanding farmer needs, forging connections with key agricultural stakeholders, and gaining robust knowledge in agricultural practices. This strategic approach led to an growth from zero to a 4% market share in its first year in Rio Grande do Sul State, setting the stage for its current market dominance. My role involved extensive engagement with farmer associations, facilitating the technology’s widespread acceptance and success

Provided support to technical sales representatives, distributors, and seed producers at Monsanto, playing a key role in developing managerial reports and KPIs for the soybean field team. Contributed to structuring and maintaining an effective value capture model for soybean technologies.