Filip Arsov

- Owned the full lifecycle of multiple mobile games from prototype to global scale. - Made data-driven scaling decisions using CPI, ROAS, and retention, directly impacting profitability and UA efficiency. - Defined product strategy and feature prioritization based on KPI performance and market trends. - Led collaboration with external studios, influencing core gameplay loops, iteration strategy, and market positioning. - Drove cross-functional alignment across Product, UA, and Creative teams to hit performance and delivery targets. - Identified growth opportunities using tools like Sensor Tower, Adheart, and KobGames. - Accelerated prototyping and testing cycles using AI tools (ChatGPT, Claude, Replit). - Improved execution and delivery reliability by managing pipelines in Jira, Notion, and Asana.

- Sourced and secured new game studios, converting early-stage conversations into long-term publishing partnerships. - Managed relationships with external partners, acting as the key driver of collaboration and performance. - Evaluated prototypes and creatives using data insights, improving retention, monetization, and overall market fit. - Oversaw multiple titles across the publishing pipeline, ensuring KPI targets, timelines, and deliverables were met. - Partnered with UA, Creative, and Product teams to execute growth strategies. - Streamlined workflows and pipeline tracking using Jira and Salesforce, improving operational efficiency.

- Brand manager for APAC region - Managing Media and Industry Partners - Event organization and support - B2B support - Managing sponsorship requests - Managing Social Media - Forum Presence - Influencer Marketing and leading Influencer Program

Disruptive Strategy with Clayton Christensen is a 6-week, 30-hour online certificate program from Harvard Business School. Disruptive Strategy helps students become fluent in disruption theory and gain confidence in articulating complex viewpoints, apply strategic frameworks to assess new opportunities and potential threats, and acquire techniques for executive-level strategy formulation and team management. The program was developed by leading Harvard Business School faculty and is delivered in an active learning environment based on the HBS signature case-based learning model.