Fi Edwards

Fractional marketing manager or growth marketing specialist for a selection of exciting start-up ventures in commercial marine, aviation and sports. Helping build high performing teams and create fast and effective strategic marketing plans.

Our buildings improve people's lives. We innovate through design, creating rich experiences for our customers, and transform bare sites to increase profitability and improve business operations.

Crafting compelling brands one minute and providing specialist consultancy services on utilising online and offline microtargeting and analytics to senior management the next! Day-to-day involved the delivery of outstanding boutique events and the creation and informing of integrated strategies to help clients achieve targets and drive growth often to extremely tight budgets.

As the lead of Harken's Event and Sailor Sponsorship Programs, I collaborated with teams across different time zones and worked closely with colleagues from various disciplines to develop a global partnership strategy. Additionally, I had the privilege of deputizing for the UK & Ireland Marketing Manager on general communications activity. This involved mentoring junior marketing colleagues, overseeing PR campaigns, and representing the brand at European events and trade shows. I also facilitated outreach to retailers and suppliers. It was an exciting and fulfilling experience to be part of such a dynamic team.

Studied marketing communication with special focus on politics, interactive strategy and sports marketing. Dissertation topic – 'Occupying the Long Tail' - Using Chris Anderson's Long Tail theory to understand communication in activist groups (Graded 1:1). Dissertation explored how the growth of social media has changed the communication of messages (Particularly the political) using the framework of the Long Tail theory.