Alyssa Fernandez
Founder @ Ollin
About
a woman that's really into gluten and doing something about it
United States
McKinney
Food Production
Pastry, Baking, Culinary Arts, Hospitality Industry, Bread, Copywriting, Agriculture, Marketing, Business Ownership, Social Media Marketing, Social Media Communications, Content Marketing, Web Content Creation, Online Content Creation, Search Engine Optimization (SEO), Editorial, Product Analysis, Product Development, Retail Category Management, CPG Industry
Experience
Trends Curator via Magnit
Orchestrated data projects with Google.org, Google Shopping, Brand Studio, and Google Latin America; enhanced marketing strategies to impact business decisions. Implemented V-lookups in Excel to streamline data analysis processes, boosting team productivity. Evaluated Google Trends data to identify consumer preferences and behavior patterns; integrated findings into branding strategies and business insights that increased customer engagement and loyalty. Developed timely newsletters for politically-significant moments such as the 2022 Colombian Presidential election and 2023 State of Mexico Gubernatorial election.

Researcher
Dallas/Fort Worth Area
Authored and published researched stories for the 'From the Archives' column. Analyzed newsroom data and collaborated closely with the investigative team, ensuring 100% accuracy in reporting by cross-verifying facts and figures for high-impact stories. Digitized and cataloged 50,000 issues of The Dallas Morning News since 1885; upgraded system by developing an internal manual to increase cataloging efficiency.

School Operations Manager
Greater Philadelphia Area
Innovated and deployed robust systems for curriculum management and attendance monitoring, resulting in reducing administrative time. Executed a plan for both staff and Teach for America Corps members to enhance communication throughout the summer.

Student Technician
Austin, Texas Area
Scanned and digitized specialized projects— such as successfully archiving over a 1,000 pages of UT publications that contained rare and historical content from the university’s inception— to be distributed through an open access platform.

Board Member
Austin, Texas Area
Representative for Nueces house in a board of nine other members, representing the interests of College Houses, an organization with more than 500 members. The main purpose of a cooperative board of directors is to set grand strategic goals and develop an overarching vision for the organization. Responsibilities include making decision for the sustainability of the organization and developing policies.

Director of Nueces Co-Op
Austin, Texas Area
Representative of the 36 members of Nueces House in the Board of Directors for College Houses Organization. Responsibilities include running meetings, attending to the needs of the members, managing other house officers and organizing daily functions of the house.
Alyssa Fernandez's Contact Information
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