Fernanda Winter

Social Media Coordinator @ Instituto Presbiteriano Mackenzie

About

Communications leader with 11+ years of experience in business and corporate communications, social campaign strategy, and creator partnerships across complex organizations. Currently Social Media Coordinator at Mackenzie Presbyterian University, where I built the social media strategy and team from the ground up, leading data-driven initiatives that delivered measurable growth and supported key business objectives. Experienced in operating with high autonomy, advising senior leadership, managing external partners, and shaping communications strategies across local and global contexts.

Country

City

Brazil

Industry

Public Relations & Communications

Skill

Online Campaign Management, Corporate Events, Intercultural Communication, Crisis Management, Corporate Communications, Brand Management, Digital Strategy, Leadership, Team Development, Campaign Strategies, Stakeholder Management, Contractor Management, Digital Communication, Global Communications, Stakeholder Engagement, Content Strategy, Social Media Strategy, Growth Strategies, Creator Strategy, Team Leadership

Experience

Social Media Coordinator

Instituto Presbiteriano Mackenzie

2025-6 - Present · 1 yr 4 mos

São Paulo, Brazil

Designed and implemented Mackenzie’s social media strategy from the ground up, establishing governance, KPIs, and operating models aligned with institutional priorities. Built and led a multidisciplinary social media team, overseeing recruitment and role definition to ensure consistent, high-quality delivery. Led a data-informed content and channel strategy, driving +10% Instagram growth and +50% TikTok growth within six months, strengthening brand presence and engagement. Contributed to the optimization of the admissions campaign through strategic alignment and cross-functional collaboration. Designed and coordinated Mackenzie’s creator and influencer strategy to support brand awareness, engagement, and conversion.

Communication Consultant

International Labour Organization

2021-10 - 2025-12 · 4 yrs 3 mos

Led communications strategy for global and regional initiatives, advising senior stakeholders on messaging, positioning, and campaign priorities. Acted as a strategic communications partner to program leads, supporting executive visibility and thought leadership. Guided multi-platform social campaigns, defining objectives, content strategy, and KPIs. Coordinated execution with internal teams and external agencies. Provided strategic oversight on digital performance across regions and audiences.

Communications Officer

International Labour Organization

2015-1 - 2021-10 · 6 yrs 10 mos

Geneva, Switzerland

Led strategic communications to support labour rights and improve working conditions across the global garment industry. Served as the communications focal point for 12 countries, coordinating and aligning country teams to ensure consistent, high-impact messaging across regions. Planned and executed multi-channel communication initiatives, with a strong focus on digital and social media, to increase awareness, engagement, and visibility of programme priorities. Partnered closely with regional teams and stakeholders to translate global messaging into locally relevant communications, balancing strategic direction with operational delivery.

Knowledge Management Analyst

International Labour Organization

2011-2 - 2015-1 · 4 yrs

Geneva, Switzerland

Social Media Manager

Asia Garment Hub

2023-5 - 2023-10 · 6 mos

Cambodia

Developed and implemented the social media strategy for the Asia Garment Hub, a regional digital platform promoting decent work and sustainability in the garment and textiles sector. Led content planning and channel strategy to increase visibility, engagement, and awareness of labour rights and sustainable practices across Asia. Collaborated with international partners, including GIZ and ILO-led initiatives, to translate complex policy and industry content into accessible, audience-focused digital communications.