CHRIS FERREIRA

CHRIS FERREIRA

Director, Product & Merchandising Men's Sport Lifestyle and Performance @ Cole Haan

About

With over two decades of immersive experience in consumer products and merchandising, I'm a strategic leader driving value creation in fashion and sport. Specializing in footwear, apparel, and accessories, I excel in licensing, collaborations, and brand elevation. My multifaceted skill set navigates today's competitive landscape, crafting visionary strategies and solving creative challenges. Decoding consumer insights, sculpting innovative products, and managing product lines are my forte. Proficient in branding and global trend analysis, I ensure sustained relevance. Spearheading revolutionized portfolios and strategic alliances, I catalyze transformative growth in consumer products and merchandising. Renowned as an authentic leader, I'm deeply passionate about driving excellence and fostering a culture of innovation. As a product merchandising expert, I bring unparalleled dedication and expertise to every project, ensuring optimal results and customer satisfaction.

Country

United States

City

Boston

Industry

Retail

Skill

Licensing Negotiations, Cross-functional Team Leadership, Footwear, Trend, Market Research, Management, Merchandising, Trend Analysis, Fashion, Product Development, Apparel, Retail, Consumer Products, Product Marketing, Brand Management, Marketing Strategy, Product Management, Marketing Management, Marketing, Market Planning

Experience

Cole Haan

Director, Product & Merchandising Men's Sport Lifestyle and Performance

Cole Haan

LinkedIn
2024-5 - Present · 2 yrs 5 mos
Dawn Patrol Creative Solutions

Product and Merchandising Management Specialist / Leader

Dawn Patrol Creative Solutions

2022-5 - Present · 4 yrs 5 mos
Champion

Head of Global Merchandising

Champion

LinkedIn
2023-5 - 2024-11 · 1 yr 7 mos
Nike

CONVERSE: Head Product Merchandising for Global Partner Markets

Nike

LinkedIn
2017 - 2022-6 · 5 yrs
Nike

CONVERSE: Director of Footwear Merchandising Latin America

Nike

LinkedIn
2014 - 2017 · 3 yrs

Greater Boston Area

Converse

Global Product Director

Converse

LinkedIn
2010 - 2014 · 4 yrs

Greater Boston Area

Converse

Sr. Global Product Line Manager

Converse

LinkedIn
2007 - 2010 · 3 yrs

Greater Boston Area

Sr. Product Line Manager at Converse

BBC International LLC

Product Line Builder and Brand Lead

BBC International LLC

LinkedIn
2001 - 2007 · 6 yrs

Education

Northwestern University - Kellogg School of Management

Northwestern University - Kellogg School of Management

LinkedIn

Product Strategy

2022-6 - 2022-9 · 4 mos

Understanding Product Strategy | Managing products as a business | Product strategy in startups Product strategy in professional services companies Designing the Business Model: analyze the economics of a SaaS pricing model. Agile Product Development Taking Products to Market | Managing the Partner Ecosystem | Managing Product Evolution and Growth

Stonehill College

Stonehill College

LinkedIn

Communications & Marketing

CHRIS FERREIRA's Contact Information

Email

******@***.com

Phone

(**) *** ****

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