Fernando Zorzi C. Bastos

Diretor

About

CEO and E-commerce Growth Leader with nearly 20 years of experience in digital commerce, omnichannel operations and online business strategy. Founder and CEO of Bastin Automotive Marketing, leading data-driven initiatives focused on e-commerce performance, operational scalability and revenue growth. Throughout my career, I have structured and scaled e-commerce operations and teams by combining marketing, data, technology and customer experience, generating BRL 500M+ in cumulative revenue over the last 10 years. Proven experience in building and leading high-performance teams, working with both small businesses and complex, high-volume operations. Strong background in paid media, CRO, growth strategy and business optimization, with a clear focus on profitability and sustainable growth.

Country

Brazil

City

Blumenau

Industry

Marketing & Advertising

Skill

Gestão de produtos, Constituição de empresa, Consultoria de e-commerce, Shopify, Medições, Design, Campanhas, Indicadores-chave de desempenho, HTML, Habilidades analíticas, Comércio, Gestão de contas, Vendas a varejo, Vendas, mindset, Estratégias de crescimento, Vendas e marketing, Propaganda comercial, Captação de clientes, Google Analytics

Experience

Diretor

Casa Vellin

2026-4 - Present · 6 mos

Блуменау, SC

Presidente Executivo - OS Blumenau

Observatório Social do Brasil

2026-1 - Present · 9 mos

Blumenau, Santa Catarina, Brasil

Presidente Executivo para a gestão 2026 e 2027 do Observatório Social do Brasil em Blumenau.

CEO

Bastin Marketing Automotivo

2021-2 - Present · 5 yrs 8 mos

Blumenau, Santa Catarina

Founded and scaled a performance-driven e-commerce and digital marketing company focused on the automotive segment. Led growth strategies across paid media, CRO, data and operations, supporting multiple e-commerce businesses. Structured commercial and operational frameworks to improve revenue, margins and scalability. Built and led cross-functional teams covering traffic, data, CRO, development and customer success. Supported clients in optimizing marketing investments, team structure and digital operations, driving sustainable growth.

Omnichannel Operations Manager and S&OP

Cia. Hering

2020-10 - 2021-4 · 7 mos

Blumenau, Santa Catarina, Brasil

Operations Coordinator for E-commerce, Omnichannel, Marketplaces & Customer Experience

Cia. Hering

2019-1 - 2020-10 · 1 yr 10 mos

Blumenau e Região, Brasil

Manage a team with 18 person, organized in 3 mais areas: - Omnicommerce Operations (E-commerce, Omnichannel and Marketplaces) - Digital Experience (CRO, SEO, UX) - Digital Services (Inbound & Outbound cicle and product content) - SQUAD CRO -> increase websites performance - SQUAD Process -> automate backoffices process 5 Webstores (hering.com.br, dzarm.com.br, PUC.com.br, Heringkids.com.br, outletespacociahering.com.br) Over 760 stores in omnichannel chain (81 own stores - +600 franchising) 5 marketplaces (mercadolivre.com.br, americanas.com.br, submarino.com.br, zatini.com.br, rappi.com.br) Highlights: Revenue: R$49MM (2018) - R$73MM (2019) +49% Orders: 342K (2018) - 525K (2019) +53% Pieces: 780K (2018) - 1,2MM (2019) +54% 5 Webstore Layout full changes 600 stores integrated in omnichannel modals (ship from store, pickup in store, showrooming) All Marketplaces integrations and negotiations Implemented same day delivery for main cities Over 45.000 SKU Webstores loading time reduced in 30% Conversion rate improved in 25% in YoY Delivery cost -20% YoY Average Delivery time reduced from 12 days to 8 days

Digital Marketing & Backoffice Coordinator

Cia. Hering

2018-7 - 2019-1 · 7 mos

Blumenau, Santa Catarina

Consumer Aquisition Budget management Agency Management SEO SEM In-site Marketing (creation strategy) Product Content Website tools management (all tools) Website layout Daily, weekly and monthly reports to director

Head of Operations - Content & Marketing, Consumer Service, iT, Purchase, CRM and Logistics

Tuning Parts

2016-8 - 2018-7 · 2 yrs

Curitiba e Região, Brasil

Head of E-commerce

Naturapro Produtos Naturais

2015-10 - 2016-12 · 1 yr 3 mos

Blumenau e Região, Brasil

Owner

Co-founder - Head of E-commerce - Digital Marketing, Content, Operations and Management

Maufer Digital

2012-8 - 2015-9 · 3 yrs 2 mos

Blumenau e Região, Brasil

E-commerces management: Small e-commerces management Product content Consumer Services

Purchaser

Cia. Hering

2013-6 - 2015-5 · 2 yrs

Blumenau Area, Brazil

Financial Analyst

Cia. Hering

2011-6 - 2013-5 · 2 yrs

Blumenau e Região, Brasil

Store Manager

Look Óculos e Relógios LTDA

2009-9 - 2011-6 · 1 yr 10 mos

Blumenau Area, Brazil

Sales management. Manager's report. Cash flow report and management. Merchandising, Management and development of people, Employees development, Project development, Customer service.