Fernando Baffini
Head of Logistic @ CRAL ARTIGOS PARA LABORATÓRIO LTDA
About
- Solid experience in managing the areas of Logistics, Distribution, Customer Service, Foreign Trade, Demand Planning, Purchasing and Production Planning. - Development and implementation of logistics solutions and cost reduction programs. - Strategic planning of the area and implementation of investment plans. - Experience in transforming and redefining business models and start-up operations. - Development of projects to use new modes of transport, with optimization of the logistics network. - Management of the S&OP process, sales and production planning. - Budget management and economic analysis of project feasibility. - Attraction and motivation of high-performance teams, excellence in people development and definition of objectives and goals.
Brazil
Greater São Paulo Area
Food Production
Rollout de novos produtos, Acompanhamento (follow up), Lançamento de produtos, Sistema SAP, Conformidade regulatória, Visão global, Atendimento ao cliente, Engenharia logística, Excelência operacional, Acordos comerciais, Estudos de viabilidade, Liderança de grupos, Último quilômetro, Negócios internacionais, Exportação, Resiliência nos negócios, Gestão de equipe de projeto, Compra de suprimentos, Gestão de equipes, Sistemas de gerenciamento de armazéns (WMS)
Experience

Head of Supply Chain (Transport, Logistics, Comex, Demand and Supply Planning )
São Paulo
• Responsible for developing projects to restructure the Distribution network (Location of Plants, Production Lines and Distribution Centers) • Responsible for the transport strategy, logistics, foreign trade and planning of all company units in Brazil.

Demand & Supply Planning Sr. Manager (S&OP/S&OE - IBP)
São Paulo, Brasil
• Responsible for Planning and Optimizing the production lines of the 6 factories in Brazil. • 30% reduction in Working Capital through the creation of raw material, packaging and finished product inventory policies in 6 factories and 22 distribution centers. • Responsible for creating and managing monthly S&OP forums (Static Sales Forecast, Demand Consensus with Sales and Marketing, Supply Review with Manufacturing, Finance Review and Executive Consensus with Area Directors and General Management). • Leadership of Foreign Trade processes (import and export)

National Transport Manager
São Paulo, Brasil
• Development of the company's transport strategy in Brazil, reducing costs by 14% and improving the level of service; • Development of the company's transport standard in Brazil with excellent exposure of the company's brands.

Head of Supply Chain
São Paulo Area, Brazil
Developed and implemented solutions for Logistics, Customer Services, Planning and Foreign Trade. • Represented the Supply Chain in the company’s Brazil Executive Team. • Organized the Demand Planning and Production sectors. • Responsible for the S&OP process, and for setting up management KPIs. • Prepared and implemented an inventory optimization project, achieving inventory cost reductions. • Led the tender for a logistics operator, rationalizing transport operations, • Developed a project to automate order flows. • Organized the company’s port operations in Itajaí/SC and Joinville/SC

Logistics, Foreign Trade and Customer Service Manager
São Paulo e Região, Brasil
Developing time and cost optimization projects for distribution processes, new suppliers and client order flows. • Worked closely with the commercial, planning and production control teams. • Structured Distribution and Customer Services processes, increasing service levels by 30%. • Introduced a services culture based on building knowledge of customer needs. • Analyzed order flows and implemented initiatives, reducing the average order completion time by 3 days. • Reduced the logistics costs by 38%.

Supply Chain Manager (Logistics, Transport, Comex, Demand & Supply Planning)
São Paulo Area, Brazil
• Managed contracted transport companies, ensuring supplies to production units and customer deliveries within agreed deadlines. • Managed the inventory levels of finished products in three distribution and input centers. • Designed and implemented safety policies and a logistics excellence program. • Worked with the Commercial and Industrial sectors to demand and production planning.. • Planned and monitored annual budgets for fixed and variable costs. • Analyzed medium and long-term production capacity.

Logistics, Foreign Trade and Customer Service Manager
São Paulo e Região, Brasil
Responsible for the order entry process, prepared and managed freight estimates, developed relationships with customers and the commercial sector. • Managed logistics costs through variation analysis and action plans. • Presented results at monthly Senior Management meetings. • Prepared the annual R$40 million budget for inbound and outbound freight and warehousing. • Prepared transport tendering processes. Negotiated contracts and reduced logistics costs by 15%. • Analyzed the viability of new distribution centers, resulting in two new DCs, focused on reducing logistics costs, improving customer service levels and gaining regional market share.

Customer Service Head
São Paulo Area, Brazil
Responsible for the order entry process, developed relationships with customers and the commercial sector.. • Participated in Top2Top meetings with the main retail chains in Brazil. • Developed sustainability projects in partnership with customers. • Analyzed demand in collaboration with the Commercial sector and clients to support production planning. • Developed the Backhaul project with the main customers, improving service levels by reducing late orders by 52% and distribution costs by 20%. • Prepared contingency plans to maintain supplies to the market.

Customer Service Coordinator
São Paulo Area, Brazil
Managed services to five Distribution centers and two Factories. • Responsible for Supply Chain negotiations with customers and sales teams. • Captured demand for differentiated logistics services to strategic customers in the region. • Supplied inputs to revise the logistics network and new model applicability. • Prepared, implemented and maintained logistics policies for customers. • Coordinated customer promotional activities (anniversaries, tabloids) avoiding shelf rupture. • Captured signs of demand variation during the interval between forecast and order arrival, improving the accuracy of inventory and avoiding sales loss due to point of sales rupture

Distribution Supervisor
São Paulo e Região, Brasil
Responsible for the management of events and freight delivery and routing. • Managed the services of the logistics operator and transport companies. • Coordination of process outbound, billing, routing loads, reverse logistics and service delivery events. • Managed additional costs created by the reverse logistics of finished products.

Distribution Analyst
São Paulo Area, Brazil
Responsible for the routing and analysis of dispatch capacity with the Logistics operator. • Responsible for the efficiency of product loading, picking, storage and shelf life control, and dispatch capacity with the logistics operator, as well as vehicle routing and delivery programming.

Distribution Assistant
São Paulo e Região, Brasil
Responsible for billing and collection programming and control. • Implemented internal controls and standards (operational scorecard model). • Developed productivity improvement projects for outbound and inbound processes. • Participated in the Logistics sector’s rationalization projects following the merger of Gessy Lever with Refinações de Milho Brasil and Arisco.
Fernando Baffini's Contact Information
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