Fernando Smolensky

Fernando Smolensky

Chief Financial Officer @ Xochitl

About

High-energy. Thought leader. Finance executive with more than 15 years of experience in CPG, food & beverage, and retail operations. Proven track record in implementing data driven insights into actionable strategies. Expertise in full P&L management optimizing for top and bottom line, developing financials for new products, optimizing product profitability, leading implementation of new promotion strategies, launching new product lines, and aligning cross functional teams to financial objectives. Experience managing diverse business ranging from large multinationals, to middle-market private equity backed companies and small business. Effective communication skills and ability to influence across functions and levels. As a team leader, I like to use my humor to defuse tense situations and keep the team motivated and focused on results.

Country

United States

City

Dallas

Industry

Consumer Goods

Skill

Consumer Products, Forecasting, Pricing Strategy, Cross-functional Team Leadership, Direct Store Delivery, P&L Management, Customer Insight, Competitive Analysis, Pricing, Income Statement, Product Innovation, FMCG, Financial Analysis, Strategic Planning, Trade Promotions, P&L, Trade Marketing, Budgets, Leadership, Management

Experience

Xochitl

Chief Financial Officer

Xochitl

LinkedIn
2025-6 - Present · 1 yr 4 mos

Dallas, Texas, United States

Utz Brands, Inc.

VP Commercial Finance

Utz Brands, Inc.

LinkedIn
2021-1 - 2025-6 · 4 yrs 6 mos

Dallas-Fort Worth Metroplex

Truco Enterprises, LP

VP. Revenue Management

Truco Enterprises, LP

LinkedIn
2018-11 - 2021-1 · 2 yrs 3 mos

Dallas/Fort Worth Area

Truco Enterprises, LP

Sr. Director Finance - FP&A

Truco Enterprises, LP

LinkedIn
2018-10 - 2021-1 · 2 yrs 4 mos

Dallas-Fort Worth Metroplex

Diageo

Director of Finance

Diageo

LinkedIn
2017-8 - 2018-11 · 1 yr 4 mos

Dallas/Fort Worth Area

PepsiCo

Regional Director of Revenue Management

PepsiCo

LinkedIn
2016-2 - 2017-8 · 1 yr 7 mos

Plano Texas

PepsiCo

Director of Finance - National Selling Expense

PepsiCo

LinkedIn
2014-8 - 2016-2 · 1 yr 7 mos

Plano Texas

PepsiCo

Director of FP&A and Brand Finance / Growth Ventures

PepsiCo

LinkedIn
2012-7 - 2014-8 · 2 yrs 2 mos

Plano Texas

PepsiCo

Sr. Finance Manager / Strategic Revenue Management - Safeway

PepsiCo

LinkedIn
2009-3 - 2012-7 · 3 yrs 5 mos
PepsiCo

Finance Manager - Innovation Finance

PepsiCo

LinkedIn
2007-3 - 2009-3 · 2 yrs 1 mo

Plano, Texas

PepsiCo

Finance Analyst

PepsiCo

LinkedIn
2005-6 - 2007-3 · 1 yr 10 mos

Frito Lay - Plano Texas

Fortes Donuts - Mexico

General Manager/Owner

Fortes Donuts - Mexico

2000-5 - 2003-6 · 3 yrs 2 mos

Mexico City, Mexico

Education

SMU Cox School of Business

SMU Cox School of Business

LinkedIn
2003 - 2005 · 2 yrs
Universidad Iberoamericana, Ciudad de México

Universidad Iberoamericana, Ciudad de México

LinkedIn
1997 - 2001 · 4 yrs

Fernando Smolensky's Contact Information

Email

******@***.com

Phone

(**) *** ****

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