fernando otero

* Responsible for the development of Carte d’Or (Unilever Ice Cream Brand) in the European Out of Home Channel. * Building an in-depth understanding of consumers and shoppers, developing insights and turning them into growth opportunities.

* Art Director with complete direction and management responsibilities. * Developed advertising and marketing communications concepts and directed creative resources. * Directed all creative material execution by the agency including: off-line and on-line advertising, labeling, packaging, website, promotions, video and collateral materials.

* Art Director with complete direction and management responsibilities. * Developed advertising and marketing communications concepts and directed creative resources, externally as well as internally. * Brand designer and Art director. Design includes brand identity, website design, packaging, lookbooks, brochures, etc. I developed the brand identity across all touchpoints and controlled production for all design materials.

I began working at Pepe Jeans London in March 1987 as a graphic designer and illustrator creating original artwork for label clothes collection and different brand elements.

* Origen is an Agency Focused on Customer Engagement and ROI branding * Managing the graphic Comunication Team based in Spain. * Defining of the visual identity for different brands and products.