Fernando Miranda

Entrepreneurship project for an e-commerce platform (thelifervibe.com) focused on offering personalized products with the theme of self-knowledge and personal development. MAIN RESPONSABILITIES - Brand Management and New Product Development from conception to customer delivery. Implementation and monitoring of paid traffic campaigns via Google, Meta, Pinterest, and TikTok ads. - Portfolio management through e-commerce using the Nuvemshop and WordPress platforms. - Results management and analysis of performance KPIs: Revenue, Costs, Margin. - Creation of content for social media platforms (Instagram, YouTube, TikTok, Pinterest) using Adobe tools (Photoshop, Illustrator, After Effects, Canva). - Identity and visual development, as well as UX management on the purchasing platforms (Nuvemshop and WordPress). - Monitoring of the designed business plan, making necessary adjustments to achieve company goals and objectives. - Creation of processes for continuous business management from strategic to operational levels, encompassing different areas such as Marketing, Finance, Sales, Operations, HR, and Legal.

Responsible for implementing the Innovation Marketing strategy for the Ice Cream category in Latin America (Brazil, Mexico, and Ecuador), in alignment with the global guidelines of the master brand. MAIN RESPONSIBILITIES - Project management and leadership of cross-functional teams in each country (Brazil, Mexico, and Ecuador) for the development of innovations within the ice cream category, aligned with the company's global strategy. - Monitoring of Innovation funnel activities, ensuring timely execution and prioritization based on project needs. - Development of packaging materials, Key Visuals, and campaign assets in collaboration with agencies to support the launch of innovations. - Preparation of Innovation's Profit and Loss (P&L) in collaboration with Finance, Cost, and R&D teams, as well as Category Budget Management. - Tracking performance of launched innovations (Volume, Net Revenue, Costs, Margin). Exploration of new business avenues to boost the category, such as new partnerships, unique executions, formats, and variants. - Leadership of the regional Health & Wellness agenda for the Ice Cream category.

Responsible for the execution of marketing actions for the Quaker Oats brand MAIN RESPONSABILITIES - Portfolio management of the Quaker brand and monitoring sales performance using metrics such as Volume, Net Revenue, Costs, and Margin, along with Market Data (Nielsen, Kantar). - Development of campaigns to strengthen the brand's position in the Nutrition category, aligned with the Global and Regional teams, and directing creative creation with the agency. - Collaboration with Design teams for the development of visuals and implementation of new packaging, in alignment with Demand, Procurement, and R&D Packaging teams.

Responsible for leading performance analyses for innovations.

Responsible for leading innovation projects within the Salty Snacks and Nutrition category, as well as creating performance analyses for these innovations. MAIN RESPONSABILITIES - Collaboration with Design teams for the development of visuals and implementation of new packaging, in alignment with Demand, Procurement, and R&D Packaging teams. - Guidance of the cross-functional team in the development of innovation projects for brands like Doritos, Ruffles, Cheetos, Toddy, and Toddynho. - Preparation of innovation performance reports through the analysis of both internal and external data sources (P&L, Power BI, Nielsen, Kantar).

Responsible for providing support in the development of innovation projects within the Cookies category. MAIN RESPOSABILITIES Monitoring and support of the cross-functional team in the development of innovation projects for the Toddy, Mabel, and Quaker brands.

Responsible for customer service and their demands related to financial issues, ensuring the resolution of their needs and strengthening their relationship with the bank