Fernando He
Partner
About
I am a seasoned professional with over 20 years of experience in international trade, currently serving as a partner at Global Linkway Trading LLC, specializing in building efficient and stable cross-border supply chains for Chinese and American companies. I was born in China and moved to the United States 15 years ago, where I have accumulated extensive experience in procurement negotiations, supplier management, logistics coordination, and market access, particularly in the development of OEM/ODM projects. I believe that true success in international trade does not rely solely on price, but rather on understanding cultural differences, clear communication, and effective execution. I have established long-term partnerships with factories, third-party quality inspection agencies, and freight forwarding companies in China and Southeast Asia, enabling me to assist clients in achieving end-to-end management from “sourcing” to “delivery.”
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United States
International Trade & Development
Knowledge of Sino-US Trade Compliance, ERP Systems and Cost Management, Supplier Audit and Factory Inspection, International Trade Terms (FOB, CIF, DDP, EXW), Business Negotiations (Chinese-English Bilingual), Maritime & Air Logistics Coordination, OEM/ODM Development Management, Cross-border procurement strategy
Experience
Partner
Global Linkway Trading LLC
San Jose, California, United States
Established and managed relationships with over 40 Asian suppliers Lead clients through product certification processes such as UL, FDA, CE, and RoHS Optimize warehouse and transportation processes on the US West Coast, helping clients save an average of 20% in costs Guide clients in preparing compliant packaging and labeling for Amazon FBA Participate in multiple custom product development projects, with the design-to-production delivery cycle controlled within 90 days Conduct regular factory inspections and year-end audits at facilities in China and Vietnam
Senior Export Manager
MingTai Import & Export Co., Ltd.
Guangzhou, Guangdong, China
Responsible for managing orders from European and American customers, covering categories such as bathroom accessories, home decoration, and outdoor products. Familiar with letter of credit operations, foreign exchange settlement, and export tax rebate processes. Led the company to participate in the Canton Fair and Hong Kong Autumn Fair on multiple occasions. Assisted in procurement cost analysis and quotation strategy formulation.
Education
San Diego State University
International Business & Global Logistics
Focused on researching global supply chain collaboration and risk control Graduation project: “Building Efficient China–U.S. Procurement Channels for Mid-Sized Importers” Member of the International Student Business Association
Hunan University
International Economics and Trade
Major courses include International Marketing, International Settlement, Customs Policy, and Trade Practices.
Fernando He's Contact Information
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