Fernando Casagrandi

As Vice President at Ideal Axicom, a multinational Public Relations firm with operations in the U.S., Mexico, and Europe, I lead teams dedicated primarily to clients in the financial sector, as well as companies in other industries that are publicly listed or preparing for an IPO, and organizations facing reputational crises.With more than 20 years of experience, I have worked in the financial market and at some of the largest Public Relations and Reputation agencies in Brazil, focusing on the development and execution of communication strategies and crisis management for national and multinational corporations such as XP Inc., BTG Pactual, Pátria Investimentos, FGC, B3, CPP Investments, Embraer, BHP Billiton, Norsk Hydro, MRV, Banco Inter, Creditas, Ford, Braskem, Alstom, Microsoft, among others.Throughout my career, I have gained extensive experience in crisis management, having worked on notable cases involving scandals such as Car Wash (Lava Jato) and Mensalão, as well as situations involving cybercrime, major environmental disasters, and labor issues. I have also worked on print and digital projects for business newspapers and magazines, focused on both internal and external audiences, as well as on brand publishing strategies aimed at business generation.I am a journalist specialized in Finance, Investments, and Banking (PUC-SP) and in Corporate Communication (Universidade Metodista).