Fernando Borges da Silveira

20+ solid career built in Marketing&Sales, building High-performance Teams and working with customers, employees and amazing people in the Crop Protection and Seeds business. Great knowledge of models in Go To Market in Brazil. In the South Region I worked in the three states and in the Cerrado Region, I worked for 7 years living in Cuiabá and Goiânia with solid experience with Direct Sales. - I work at ADAMA in the Marketing Team and I´m responsible for the Business Intelligence Area, with a team of 13 employees and focus in four areas: Competitive Intelligence, Strategic Planning, Go To Market and CRM. Responsible for the re-launch of SOMAR, a distribution program that is contributing strongly to the company's results and I implemented in April, 2018 a "new model of Go To Market ", where Industry acquires shareholding in a distribution channel to extend your experience and know-how in business management, creating and assuring a long-term partnership. - When I worked as Sales Manager I acquired significant experience in: People management focused on the potential growth of its members, Market Vision: market potential, MS%, CS%, monitoring of competitors, pain points of customers and analysis of market access, Result Orientation: KPIs, sales, profitability, budget, forecast and "implementation" of business plans, adding value to the business. - Skills: people development, strategic thinking, analytic capacity , focus on implementation and results, communication, ability to listen and team work.